Wilmingtonbiz logo
Print
Marketing/Media

Changes On The Wilmington TV Dial

By Vince Winkel, posted Jan 5, 2017
On New Year’s Day, WWAY added CBS to its stable of offerings, making it the local home for that network, in addition to ABC and the CW. 
 
The move came as WILM-TV 10’s contract with CBS expired Dec. 31.
 
But losing a network and becoming a truly independent station is seen as a plus in the halls of WILM.
 
“There are some really good things coming out of this change,” said Constance H. Knox, general manager of WILM-TV.
 
“Prior to the switch we had severe restrictions from CBS on how many basketball games and sporting events we could carry; now we have no restrictions,” Knox said. “So the cool part is I am able to pick up all the sports I want to carry. Sports is going to be a big plus for WILM moving forward.”
 
Knox explained that she has already picked up 60 basketball games for the first quarter of the year alone.
 
“We’ll have some Duke, UNC and UNCW games, some N.C. State and some regional games from the southeast,” she said.
 
WILM will also offer an ACC sports package.
 
“Only half of the programming we put on the air came from CBS,” she said. “The half that went away, we’ve replaced with new shows, like Celebrity Name Game, Pawn Stars, Access Hollywood Live, plus a lot of the syndicated shows that we have always had.”
 
Knox also views the change as a great option for advertisers to reach the WILM audience.
 
“We have a big fan base for WRAL news, and it has increased by 12 hours a week. There’s another plus," she said
 
WILM remains on all the cable and satellite systems.
 
Over at WWAY, the change means programming from television’s top network and more sports as well. It makes WWAY the home of the NFL, the PGA Tour and March Madness.
 
“We’re clearly excited to have this CBS affiliation,” said WWAY general manager Andy Combs. "It’s been a top network across the country for many years.
 
“And it will be full power in our market, which means that people who don’t subscribe to cable or satellite will easily get the signal, with simple digital rabbit ears.”
 
Combs said the station has added some new local newscasts and simulcasts local news on both CBS and ABC. That means there is an additional 90 minutes per day of news on the station.
 
“We’ve added several new staff to our news production department as well,” Combs said.
 
The station manager also believes the CBS addition could help his bottom line.
 
“Oh absolutely, it’s always a good thing when you can go out and sell the No. 1 network across the country, so the combination of CBS, ABC and CW, we think we’re reaching all audiences; it’s a great combination,” he said.
 
WWAY over the air remains at ABC on channel 3.1, CBS on channel 3.2, and CW on channel 3.3. Over on TWC/Charter, depending on location, CBS could be on 4, 5 or 12, and 1209. ABC remains on 1200; CW is on 1212. On DIRECTV CBS is at 5, ABC remains on 3, and CW on 4.
 
Meanwhile WILM over the air is 10.1 and 24.1, Charter at 709, and DIRECTV on 10.

Join The Discussion

Similar Stories

Ico insights

INSIGHTS

SPONSORS' CONTENT
Burrus rob headshot 300x300

A Powerful But Underutilized Tax Subsidy For U.S. Exporters

Robert T. Burrus, Jr. - Cameron School of Business - University of North Carolina Wilmington
Bankofamericaderekcohen 122316122315

Equipment Financing To Grow Your Business

Derek Cohen - Bank of America Merrill Lynch
Nealjohnson 12191614553

Five Tips To Stage Your Home

Neal Johnson - Network Real Estate

Book On Business

Bob2017

The 2017 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!
Print Only
$24.95 - Qty
Print + Excel File
$79.95 - Qty

In The Current Issue

Inside Live Oak Bank’s Leadership Change

The hiring of career banker Scott Custer as Live Oak Bank’s new president is part of the bank’s ambitious plans for growth, chairman and CEO James “Chip” Mahan said.

Counting The Days On Home Sales

Competition continues to heat up in the local housing market, trends that have led to ongoing drops in a statistic Realtors watch – days on ...

Is Cape Fear Ready For Its Close-Up?

As the Wells Fargo Championship golf tournament in May nears, Wilmington-area businesses, transportation officials and tourism officials are...

Ico topnews Editor's Picks

ICU Gets $14M In TLC At New Hanover Regional Medical Center

Cece Nunn - Apr 21, 2017 Trending News

Attorneys Named To Super Lawyers

Staff Reports - Apr 21, 2017 Trending News

RiverLights, New Homes Throughout Region Showcased During Parade Of Homes

Staff Reports - Apr 21, 2017 Trending News

With Downtown Store, Memory Lane Comics Turns A New Page

Cece Nunn - Apr 20, 2017 Trending News
Technology

Cloudwyze

CloudWyze was created to help businesses focus and perform at their optimal level. It is difficult to find and implement the right technology for your company. That’s where we can help. We have exp ...more

Ico trending Trending News

Ico newsinimages News in Pictures

Have a tip, pitch or guest column?  Send us a tip.

Gallery Galleries

Video Videos

Wilmington's Most Intriguing People of 2016
WilmingtonBiz Expo - Key Note Lunch with Keynote Lunch with Chip Mahan - 2016

Register to Continue Seeing Wilmington's Best Business Coverage!


There are three ways to register for free.

Sign in with LinkedIn, Facebook or create an account:



Already registered? Login here.

Your free registration includes:

  • Access to 10 articles per month on WilmingtonBiz.com
  • Email updates to stay informed on local business news
  • A mobile optimized website
  • Advanced notification of Business Journal events
  • Management of your digital and print subscriptions
Laptop iphone ipad