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Residential Real Estate
Feb 3, 2017

Benefits Of Selling Your Home In The Winter

Sponsored Content provided by Neal Johnson - Licensed Real Estate Broker , Network Real Estate

It’s common for people to believe that selling their home in the summer will yield better results. I think we can all agree that the winter is a busy season for life in general. Kids are still in school. The holidays are in full force. Your crazy in-laws are in town.
 
This is definitely not the right time for selling a house! And the idea that people should wait until the spring or summer to put their homes on the market is just a myth.
 
Here are reasons why selling your home during the winter is a great idea:

 
Less competition

During the summer, it seems like a sign is put in a front yard on the hour, every hour. Houses are popping up on the market all over the place and this creates a very competitive market. If you’re a buyer that has been looking for a home during the summer months, then you know the odds of getting the home you want (without putting up a tough fight) is a lot more difficult.
 
The competitors are few and far between in the winter, which means if there are buyers in your local market, you might be at an advantage to get your home sold faster than if you were competing with countless other sellers in the summer.
 

More attention

The spring and summer months can be quite overwhelming for a real estate agent. With the large amount of homes for sale, agents tend to completely fill up their calendars with listing appointments, showings, closings and more. That being said, if you list your home during the winter when schedules are lighter, you will most likely receive more hands-on attention from your agent. Selling a home can be overwhelming. You might have lots of questions or concerns during the process, and our real estate agents at Network Real Estate want to be there to answer those questions every step of the way. 

 
Job relocations

The possibility of employees relocating to a new city is more likely during the winter prior to the start of the first quarter. Hiring companies will want their future employees to be settled in that new city before beginning a new job.
 
If you live in an area that is experiencing growth in job opportunities, then selling your home during the fall or winter will be easy! Our agents know the proper tactics for targeting prospective buyers who are relocating to the Wilmington area, which will lead to success in selling your home during the winter.
 

Interior appeal

The holidays are an interior designer’s dream! Due to the festive and warm decorations that come with the holiday season, your home will appear more inviting to buyers. Visual appeal is half the battle when attracting a buyer to your home. That being said, decorate your home for the holiday. Welcome buyers with a lovely wreath as they enter in through the entryway adorned with cheerful Christmas lights. Don’t go too overboard with nutcrackers, garland, and life-size Santa Clauses, but allow the buyer to imagine what it might be like to live in your cozy home during the winter.
 

Bye-bye, bidding wars

Because there is less competition during the winter, there is less of a chance for a bidding war to occur. Buyers are more likely to find the home that they like and make a solid offer, without having to deal with other buyers butting in. This allows your agent to have more time to negotiate well with your buyer, and it will create way less drama during the bidding and negotiation processes.
 
There are plenty of advantages to putting that “For Sale” sign up in your yard as the temperatures continue to drop. With a better understanding about the benefits and with professional representation from one our realtors at Network Real Estate, we guarantee that you can get your home sold this winter just as seamlessly as the spring and summer.

Neal Johnson is a CMCA, CRB, CNE and GRI-certified, licensed real estate broker at Network Real Estate, which has exclusively served a high volume of property sales and purchases in the greater Wilmington area for more than 30 years. With three offices at College Road, historic downtown Wilmington and Pleasure Island, Network’s brokers are widespread and well-versed in this marketplace, making Network a preferred real estate company for first-time homebuyers and beyond.
 
 

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