The Pleasure Island chamber recently announced changes to the organization that include a new name, rebranding, a new logo and new tagline to better reflect its role as both a chamber and visitors center.
 
The rebranding, logo and tagline are set to be introduced this month. The new moniker is Pleasure Island Chamber & Visitors Center.
 
With the new name comes a new website and website address, expected to come online in June. The new website address will be pleasureislandchamber.org and will include an enhanced membership directory, online advertising opportunities, events calendar, direct links to the Wilmington and Beaches Convention & Visitors Bureau websites for Carolina Beach and Kure Beach and downloadable visitors guides for each.
 
This year was one “of significant, positive change for the Pleasure Island Chamber & Visitors Center,” said chamber chair Debbie Elliott in a news release. “The rebrand and new website are just the first steps in a year-long roster of initiatives and events to strengthen existing businesses, attract new businesses and draw more tourists across Snows Cut Bridge.”