Print
Entrepreneurs

2017 CEA Winner In Internet-Related: Vavaroom

By Cece Nunn, posted May 5, 2017
Cathy Maready & Megan Smith, co-founders | Year Founded: 2016 | No. of Employees: 7 (Photo by Lindsey A. Miller)
An online company born from a Wilmington interior design firm allows clients to use the internet to turn their houses into homes.

Vavaroom was founded by Cathy Maready, owner of Elephant Ears, a high-end interior design firm that opened in Wilmington in 1996, and Elephant Ears designer Megan Smith.

The website allows homeowners to design rooms with the help of qualified designers at Elephant Ears, but at a fraction of the typical cost.

“We saw a niche between Megan’s friends and my friends and some people that are just a little intimidated about calling a designer, or they immediately think it will be way too expensive to hire a designer,” Maready said. “So we dreamed up something that could be affordable and online.”

With the goal of helping to produce at least 50 designed rooms a month, Vavaroom officially launched in April after a year and a half of development.

“We wanted the process of Vavaroom to be fun and to be enjoyable. There’s a big crowd now watching HGTV, and a lot of them have an interest in interior design and want to do these DIY projects. With our website, they get to work with us and they get to measure their room and their windows and be part of the design process,” Smith said.

Vavaroom’s target market are clients who are between 35 and 48 years old and part of two-income families. The homes they’ll typically own will be in the $450,000 to $1 million price range, Maready said.

The site’s packages cost $199, $399 and $799. The lowest price gets you a color palette and some suggestions while the $399 package, the most popular, includes 3-D renderings, a shopping list and floor plan, Maready said.

After clients take measurements (Vavaroom tells them how to do it), fill out a questionnaire and download pictures, “they get online with us via Skype or Facetime or email, whatever avenue they want to communicate with us on,” Maready said. “We prefer something where we can see their room and listen to who they are, what their passions are, what their desires are.”

For client Alex King, a former banker and a real estate investor, the process was fun, he said.

“The style was great, and they stayed in the budget,” he said. “As usual, some of the items they picked I would never have picked out without their help. That was what was fun about it.”

He ended up selling the house he was working on through Vavaroom, but still was able to use the renderings produced to show friends and potential buyers.

Maready said she expects Vavaroom’s presence to grow. Vavaroom and Elephant Ears are headquartered at Crosspoint Plaza, 7110 Wrightsville Ave.

“We’ve designed the website to be on a national platform; however, we are starting out regionally because we feel like we’ve got a following with Elephant Ears,” Maready said.

For more info about the Coastal Entrepreneur Awards, click here.
 
Ico insights

INSIGHTS

SPONSORS' CONTENT
Robindavisccu1 1011944433

CCU’s Approach To Data Security: Everyone Plays A Role

Robin Davis - Corning Credit Union (CCU)
Dave sweyer 300 x 300

Easy Upgrades That Can Maximize Your Rental’s Profitability

Dave Sweyer - Sweyer Property Management
Carolinemontgomery4

The Coronavirus - Business And Personal Finances

Caroline Montgomery - Adam Shay CPA, PLLC

Trending News

OPENBIZ: March 26 Business Closures, Services, New Hours In Response To Virus

Johanna Cano - Mar 26, 2020

Quality Chemical Starts Production Of Hand Sanitizer To Donate

Christina Haley O'Neal - Mar 26, 2020

With New Restrictions Likely, Downtown Already Struggling

Christina Haley O'Neal - Mar 27, 2020

Experts Eye Potential Impacts Of Federal Stimulus On Wilmington Area

Jenny Callison - Mar 26, 2020

WORKING THROUGH IT: Produce Stand Opens Early To Fill Needs

Christina Haley O'Neal - Mar 26, 2020

In The Current Issue

Viral Void

The coronavirus concerns bring Cape Fear region to a standstill....


MADE: Hooking The Fishing Market

Eastern Metal Works Inc. is a wholesale manufacturer that designs, develops and makes marine tools and equipment for recreational and commer...


Homes Popular In S. Brunswick Towns

Before drastic measures were introduced in an effort to slow the spread of the highly contagious virus, sales in Brunswick County were thriv...

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WILMA Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`