Print
WilmingtonBiz Magazine

Wilmington Area To See Positive Economic, Job Growth

By Jenny Callison, posted Apr 2, 2014
The Wilmington area should ride a rising tide of business optimism and job growth, although hiring and wage growth may increase more slowly than elsewhere in North Carolina and the U.S., said a PNC economist Wednesday morning.

Economist Mekael Teshome spoke at a breakfast presented by PNC and Wilmington Business Development. The event, held at Cape Fear Community College’s Union Station building, attracted area business leaders and local government officials to hear Teshome summarize the results of PNC’s spring survey of small and midsize business owners.

Teshome said, based on the survey data, that the Wilmington area should expect a job growth rate of 2.2 or 2.3 percent in 2014. While that’s positive, he said, the area experienced deeper unemployment during the recession, so it has “a deeper hole to climb out of” than many other areas across the country.

“We’re expecting the U.S. to completely climb out of the hole in the next few months, back to our pre-recession peak, but in Wilmington, we’ll get back to pre-recession levels about a year later: in mid-2015,” Teshome predicted.

He said that the Wilmington area possesses several key advantages for business: a cost of doing business that is about 20 percent lower than the national average, steady population growth and a relatively skilled workforce, with 31 percent of area residents holding at least a bachelor’s degree – two percentage points higher than the national average.

“That combination of factors will help boost the region’s growth,” he said, but cautioning, “A lot of job growth generated will be in the leisure and retail industries, which generally are low-wage industries. As a result, income growth will not be as robust as job growth.”

Per capita income in the Cape Fear region, Teshome said, is about 5 percent lower than for North Carolina as a whole, and 18 percent lower than the U.S. average.

“We have to generate higher-wage industries if we want to close that gap: industries such as high-tech specialty manufacturing and anything related to the port. Maritime generates a lot of money. Trade, investment in the ports and maritime-related production is an area of opportunity for this region,” Teshome said.

Speaking about the survey results for North Carolina in general, Teshome said that owners of small and mid-sized businesses feel more confident about their economic prospects in the near future.

North Carolina business owners – as well as their counterparts across the Southeast – are responding positively to several improving factors affecting the economy, according to Teshome. He said those factors are a healthier housing market; lowered rates of household debt and increased rates of household saving; robust business profits and leaner, more productive business operations; and a financial system that is more sound, with banks raising more capital and improving the quality of their loans.

As those factors continue to evolve and improve, two additional supporting factors will boost 2014 GDP to an anticipated 2.8 percent in the region: almost one percentage point over the 1.9 real GDP recorded in 2013, Teshome said.

“There is less fiscal drag. Spending cuts, tax increases and wrangling in Washington removed money and jobs from the economy,” he said. “Also, we have an improving global economy: Europe is coming out of recession, Japan’s economy is reviving and a number of emerging markets are expected to pick up. This will boost exports and improve our trade balance.

“Weights on the economy are being lifted, moving us back to a more normal potential rate of economic growth,” Teshome concluded.

PNC’s survey was conducted Jan. 31 through March 7 of this year with owners of businesses ranging from $100,000 to $2.5 million in annual revenues. In North Carolina, 151 such business owners were surveyed by telephone.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Jessiepowellheadshot webversion

5 Reasons to Build Custom Franchise Software

Jessie Powell - Wide Open Tech
Untitleddesign2

The Importance of Real Estate Appraisals

Steve Mitchell - Cape Fear REALTORS®
Dave sweyer 300 x 300

Insights into the 2023 Leasing Market in Wilmington, NC: What You Need to Know

Dave Sweyer - Sweyer Property Management

Trending News

YMCA Eyes Growth With Plans For New, Expanded Facilities

Emma Dill - Apr 23, 2024

Burns, Redenbaugh Promoted At Coastal Horizons

Staff Reports - Apr 23, 2024

Cold Storage Developer Sets Near-port Facility Completion Date

Audrey Elsberry - Apr 24, 2024

Wilmington Financial Firm Transitions To Wells Fargo's Independent Brokerage Arm

Audrey Elsberry - Apr 24, 2024

Krug Joins Infinity Acupuncture

Staff Reports - Apr 23, 2024

In The Current Issue

With Coffee And Cocktails, Owners Mix It Up

Baristas are incorporating craft cocktail techniques into show-stopping coffee drinks, and bartenders are mixing espresso and coffee liqueur...


Funding A Food Oasis: Long-awaited Grocery Store Gains Momentum

With millions in committed funding from New Hanover County and the New Hanover Community Endowment, along with a land donation from the city...


Taking Marine Science On The Road

“My mission and my goal is to take my love of marine science, marine ecosystem and coastal ecosystems and bring that to students and teacher...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season