The Wilmington-Cape Fear Home Builders Association (WCFHBA) presented its annual Marketing Achievement Excellence (MAX!) awards for 2015 at an event in March. The awards recognize the best in media, marketing, and advertising tools of WCFHBA members and industry professionals, according to a news release from the organization.
Winners were selected by a panel of industry professionals from outside the judging area.
Winners and their categories were:
Print ad – Company: Carolina Closet Co.; Direct Marketing Piece – Company: Nest Realty; Direct Marketing – New Home Sales: Fonville Morisey Barefoot, for Poplar Branch; Logo Design – Company: Nest Realty; Logo Design – New Home Sales: Fonville Morisey Barefoot, for Poplar Branch.
Radio Commercial: Stevens Fine Homes; Television Commercial: Southern Homebuilders; Website – Company: Kitchen and Bath Design Studio; Website – New Home Sales: TidalWalk.
DVD Marketing – Company: The Lanier Property Group; DVD Marketing – New Home Sales: Stevens Fine Homes; Social Media Campaign – Company: Nest Realty; Social Media Campaign – New Home Sales: Southern Homebuilders.
Newsletter – Company: Envision Mortgage; Newsletter – New Home Sales: Logan Homes; Direct New Homes Brochure: Spartina, The Keith Beatty Team and Builder Design Center, Stevens Fine Homes.
Sales Model – Attached: Trusst Builder Group; Sales Model – Detached: Trusst Builder Group; Special Project: Strickland’s Window Coverings.
Salesperson of the Year: Nicole Valentine, Intracoastal Realty; Sales Team of the Year: Hopkins & Associates; Sales Manager of the Year: Melisa Gallison, Intracoastal New Homes; Lender of the Year: Alpha Mortgage Corp.
Marketer of the Year – Company: Clinton Dorsey, Hopkins & Associates; Marketer of the Year – New Home Sales: Chantel Wujtow, Stevens Fine Homes.
Platinum Citation – Million Dollar Circle: Nicole Valentine, Intracoastal Realty; Laura Midgett, The Keith Beatty Team; Jimmy Hopkins, Hopkins & Associates; and Shawn Horton, Trusst Builder Group.
Community Involvement Achievement: Stevens Fine Homes, annual holiday food drive; Intracoastal Realty Corp., Teacher’s Fund; Melisa Gallison, Intracoastal New Homes, The KARMA Fund; Clinton Dorsey, Hopkins & Associates, community service; Envision Mortgage, Making Dreams Come True; Hopkins & Associates, Intracoastal Realty, Giving Back; The Lanier Property Group, Make-A-Wish Foundation.
Roslyn Hancock of Wilmington had her painting, “Opening Doors for a Brighter Future,” selected for this year’s Parade of Homes Plan Book magazine cover.
The most anticipated award of the evening, according to the release, was the “Stephen Owens Agency Red Wagon Award” presented to the company receiving the most awards. This year’s honor went to Stevens Fine Homes, which took home prizes in five categories in addition to the grand prize.
