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WilmingtonBiz Magazine

Biz Bites: Garbage Barrel

By Staff Reports, posted Jul 7, 2022
(photo courtesy of A New Earth Project)
In a shot from the documentary Journey to a New Earth, a surfer rides through the barrel of a wave carrying ocean-polluting rubbish.

The eight-episode series, which aligns with the initiative A New Earth Project, aired on Earth Day on Outside TV and FUEL TV.

The documentary and project are part of an effort to help eliminate plastic pollution from the world’s waterways.
 
Founded by Wes Carter, the president of Wilmington-headquartered Atlantic Packaging, the initiative brings together water advocacy groups with brands and organizations in the supply chain.
 
““The plastic pollution problem is personal for me. I’ve witnessed it in my own life and have only seen it get worse. After hearing well-known surfers share their personal stories of how they’ve observed the rise in plastic pollution in the oceans, there was a big moment when I realized a lot of the plastic waste was coming from packaging, a supply chain that I’m part of,” said Carter, himself a surfer. “This was the catalyst for A New Earth Project and is at the heart of this strategic collaboration.”
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