Max Sussman, owner of The Veggie Wagon, recently decided it was time to “pull the trigger” and update the brand's website.
Now, the Veggie Wagon boasts a fully interactive, rebranded and redeveloped site, a much better version for the owners and customers, Sussman said.
“The website had not been touched for twelve years after the company started,” he said. “This new one is light years ahead.”
The pandemic didn’t necessarily bring on the new website, but it was a motivator. “We were so used to having to constantly pivot during the pandemic. The only time we weren’t pivoting was in our sleep,” Sussman said. “So, rethinking our business model and what our customers needed was always at the forefront. It was just a matter of when.”
After realizing the task was too much to do in-house, Sussman turned to Wilmington’s DesignWorksGarage. The website has been brought up-to-date from its early days as a basic e-commerce site, taking about a year to get to where it is today.
“We now can deliver our products all over the country,” Sussman said.
There is also a complete online store with an updated photo gallery. “Everything has been streamlined from the design to payment methods,” he said.
Ordering products online is now quick and easy, Sussman said. Choose from eleven categories ranging from baked goods, seasonings, dog bones and apparel. If something strikes a customer's fancy on the day-of or an unexpected event pops up, select pick-up at either the Carolina Beach or Masonboro Loop location.
One feature Sussman is particularly excited about is the "retail partner locations" section.
No need to worry if a Veggie Wagon brick-and-mortar isn't nearby: Simply click on “find a location” and it will list retailers selling the company’s products in the area. The options include 16 Wilmington stores alone, or shops as far away as Whiteville and Raleigh. “It is very important to us to showcase our retail and wholesale partners,” Sussman said. “That is a big part of our business.”
Check out the new website online now