Nancy Jo’s Homemade Opens In Carolina Beach

By Jessica Maurer, posted Apr 14, 2021
Nancy Jo's Homemade, now with a location in Carolina Beach, has a wide variety of cakes to choose from. (Photo courtesy of Nancy Jo's Homemade)
A fixture at the State Farmers Market in Raleigh for the past 25 years, Nancy Jo’s Homemade has opened its fourth location, in Carolina Beach next to Michelangelo’s Pizza at 9 S. Lake Park Blvd. 

Owner David Townsend said that while he’s been interested in opening a Carolina Beach location for the past 10 years, the company’s fourth location came about very quickly following the closure of the Carolina Beach location of the previous tenant, The Mermaid Castle.

The company was founded in the summer of 1995 by David’s mother, Nancy Jo, who ran a small deli in Warsaw, North Carolina, at the time.

“She started with a 6-foot table and a folding chair at the Raleigh Farmers Market, just trying to pay the bills,” Townsend said.

Townsend said his mother is a master at taking two or three versions of a recipe and perfecting her own version through trial and error. One of the company’s signature cakes, the 12-layer cake with cooked fudge icing, is based off a recipe from her home economics teacher. 

“It’s just like Grandma used to make,” Townsend said. 

Nancy Jo’s has remained at the State Farmers Market ever since its debut, growing from the simple table and chair to a permanent installation in the market’s main building.

In addition to the flagship store, David Townsend opened a Clayton location in 2011, followed by an Oak Island location in 2013, run by his brother Chris Townsend. Now their father, William, will manage the Carolina Beach store. Nancy Jo retired from the operation two years ago. 

Nancy Jo’s Homemade specializes in a wide variety of homemade baked goods, from cakes and pies to brownies and cookies, as well as confections such as fudge, toffee and hand-dipped chocolates.

Customers will find whole and half cakes in flavors such as lemon supreme, coconut, red velvet, carrot and of course the signature 12-layer yellow cake. Chess pies, sold whole and by the slice, come in lemon, coconut, pecan and chocolate, all made with real cream and butter. 

Nancy Jo’s also serves boiled peanuts and will soon begin roasting cinnamon glazed almonds, pecans and cashews. Customers will also find 20 flavors of Hershey’s ice cream, Mini-Melts (similar to Dippin’ Dots), nostalgia candies, jams, jellies, honey and other North Carolina-made products. 

The Townsend family plans to be open year-round, and custom orders can be made for any of their offerings by calling the store. While they do have a website, it is currently being reconfigured to add the Carolina Beach location. 

“Our No. 1 goal is customer service, and to go the extra mile for our customers.” Townsend said.  

Nancy Jo’s Homemade is open Monday through Thursday from 11 a.m. to 7 p.m., Friday and Saturday from 11 a.m. to 9 p.m. and Sunday from noon to 8 p.m. 

Have a tip for Restaurant Roundup? Email us at: [email protected].
Ico insights



CFCC's Small Business Center Offers Free Support For Local Business Owners And Entrepreneurs

Jim Morton - Cape Fear Community College

New Vaccine Tax Credit Available For Many Employers

Dane Scalise - GriffinEstep Benefit Group
Burrus rob headshot 300x300

Cameron School Of Business Hosted Business Week 2021 Online

Robert Burrus - Cameron School of Business - UNC-Wilmington

Trending News

Biotech Startup Names New CEO

Johanna Cano - May 4, 2021

Bites And Sips At Catawba Brewing In Wilmington

Jessica Maurer - May 5, 2021

NCino Sports Park Perks Include Boosting Economy, Leaders Say

Cece Nunn - May 5, 2021

Driftwood Apartments Under Contract With Cape Fear Collective

Staff Reports - May 4, 2021

Shark Bar And Kitchen Floats New Items For Summer

Jessica Maurer - May 5, 2021

In The Current Issue

Vaccination 'passports' Come Into Focus

CastleBranch, the Wilmington-based consumer reporting agency, touts its status as “one of the first companies in the world” to issue a COVID...

Wilson Center Springs Back To Life

More than a year after closing its doors to the public due to a worldwide pandemic, Cape Fear Community College’s Wilson Center welcomed gue...

2021 CEA Chamber Of Commerce Winners

As part of the Coastal Entrepreneur Awards program, area chambers of commerce also share their top business and organization picks....

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100