Cinnaholic, a California-based bakery featuring cinnamon rolls as well as other sweets and coffee, is expected to open at Mayfaire Town Center next month. 

Founded in Berkeley, California, in 2010, Cinnaholic creators Shannon and Florian Radke set out to open a fully vegan bakery using high-quality ingredients. 

Cinnaholic specializes in create-your-own cinnamon rolls and other made-from-scratch treats such as brownies, cookies and edible cookie dough.

It serves several of the Radkes' own cinnamon roll creations such as the Cookie Monster, Caramel Apple Pie and Campfire S’mores, and customers can also create their own roll from a wide selection of frostings and toppings. 

Local franchisee Rose Glinski was drawn to Cinnaholic because of the simplicity of the business model and the quality of the products.

Glinski said that while the company provides a vegan product, that’s not necessarily the primary focus. The focus is on the flavor. 

“While we’re eager to support the vegan market and provide options for those with dietary restrictions, as well as support the environmental aspect of veganism, we want to create a product everyone can enjoy,” Glinski said. “I honestly don’t think you can tell the difference in the taste and that’s something people will be pleasantly surprised by.”

Being that all of Cinnaholic’s recipes are vegan, they are also dairy and lactose-free, egg-free and cholesterol-free. Additionally, they contain about one-third of the calories of a traditional cinnamon roll, according to Glinski.

Glinski signed a franchise agreement with Cinnaholic in March of last year that covers the Brunswick, New Hanover and Pender County market, and spent much of last year searching for the right location before settling upon Mayfaire Town Center. The bakery will be located at 6841 Conservation Way between Barnes & Noble and Ulta. 

The franchise just opened its 51st location in Chicago last week, and the Wilmington shop will be No. 52. Glinski said the company saw a 26% increase in sales over the past year after partnering with three national delivery services, DoorDash, Grubhub and Uber Eats. 

“All of our products are made fresh daily, baked within the hour and comes out piping hot,” Glinski said. “And because each roll is made to order it actually takes a few minutes for the frosting to soak into the roll, making it a great option for delivery.”

Pending final inspections, Cinnaholic in Wilmington is expected to open by mid- to late March.

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