Crofton’s Pretzels Brings Philly-style Soft Pretzels To The Port City

By Jessica Maurer, posted Jun 5, 2019
Aidan Crofton opened Crofton's Pretzels on June 1. (Photo by Jessica Maurer)

Philadelphia native Aidan Crofton said he grew up in a city that’s known to eat 10 times as many soft pretzels as the rest of the country.

“In Philadelphia we pretty much live on a steady diet of soft pretzels and cheesesteaks,” joked Crofton, who opened the doors to Crofton’s Pretzels on June 1, the same day he left active duty in the Marine Corps. 

Crofton, who operates the bakery with his wife, Cara, said he wanted to build a business from the ground up and figured he might as well build it around his favorite food. He spend more than two years working on the recipe for his pretzel dough in his spare time, finally perfecting the right amounts of flour, water, yeast and salt. 

Crofton’s pretzels contain no additives or preservatives, and are available in several flavors including, salted, sweet, and vanilla, chocolate and cannoli cream filled. They also offer a rotating selection of three or four savory stuffed pretzels each day with fillings such as spinach, artichoke and Parmesan; bacon, cheddar and horseradish; and crab dip. The salted and sweet pretzels are vegan, and Crofton’s also offers a gluten-free pretzel, something Aidan Crofton said is hard to come by in the world of soft pretzels. 

He said he hopes to connect with area schools and establish “Pretzel Day” a long-standing tradition he grew up with in Philadelphia.

“Pretzel Day was everyone’s favorite day of the week,” he said. “I’d love to start that tradition here in Wilmington.”

Aidan Crofton also hopes to introduce his pretzels to the community via partnerships with area breweries. His pretzels are currently available at The Sour Barn and Flying Machine Brewing Co.

Customers are invited to fill out raffle tickets for a grand opening raffle that will take place July 4, with a variety of giveaways including a catered party platter. Crofton’s Pretzels is open from 8 a.m. to 4 p.m., though hours may change depending upon the flow of business. Daily stuffed pretzel flavors will be posted on Crofton’s social media sites, and customized catering is available. 

Have a tip for Restaurant Roundup? Email [email protected].

Ico insights


Burrus rob headshot 300x300

All Patches are Equal; Some Patches are More Equal than Others

Robert Burrus - Cameron School of Business - UNC-Wilmington
Sherrip2019 insights profile

That’s Who We Are

Sherri Pridgen - Cape Fear REALTORS®
Natalieenglish 3301715113

Advocacy: The Heart of the Chamber

Natalie English - Wilmington Chamber of Commerce

Trending News

Sen. Peterson Files Complaint About Hospital Process Ahead Of Vote

Vicky Janowski - Sep 16, 2019

Rise Southern Biscuits Closes Wilmington Location

Jessica Maurer - Sep 17, 2019

Credit Union Buys Nearly 9 Acres On South 17th St. In $4.4M Deal

Cece Nunn - Sep 17, 2019

County Commissioners Vote To Explore Hospital Sale

Vicky Janowski - Sep 16, 2019

As Interest Grows In Redevelopment Project, County Sets RFQ Meeting

Johanna Cano - Sep 17, 2019

In The Current Issue

Officials Study Blue Clay Site's Potential

The county-owned property at 4301 Blue Clay Road has been the center of a contract between to explore future possibilities for the site....

Low Industrial Space Has Impact

The Wilmington area might be losing out on some employers because of its lack of certain kinds of industrial space....

First Citizens Moving Closer To Entegra Merger

With the approval of its shareholders at last month’s annual meeting, Entegra Financial Corp. is moving ahead on a merger agreement with Fir...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



August 26, 2019 Power Breakfast: A Healthy Sale?
WILMA's Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`