Print
Restaurants

TRU Colors Included In South By Southwest's Next Lineup

By Vicky Janowski, posted Oct 19, 2018
George Taylor is going to Austin.

Taylor, chairman of TRU Colors Brewing Co., will speak at next year’s South by Southwest Conference about the beer brewing operation and its focus on employing active gang members.

The Austin-based conference that now draws more than 400,000 attendees announced about 600 sessions for the upcoming March event, including one about TRU Colors.

Taylor’s talk, titled “Gangs, Entreprenuers & Beer: Stopping the Violence,” is part of South by Southwest’s Social & Global Impact track, which also includes sessions ranging from initiatives addressing homelessness to policy solutions for the opioid epidemic. That same track includes a talk by former Starbucks CEO Howard Schultz.

South by Southwest, or SXSW, has grown from its start in 1987 into a major, 10-day event showcasing music, film and innovation.

“The bottom line for all this programming is creative thinking and creative doing – which is the foundation of all aspects of SXSW,” Hugh Forrest, chief programming officer for South by Southwest, said in the announcement about the sessions for next year's event, which is March 8-17.

Forrest visited Wilmington in 2014 to give a speech at the former Coastal Connect Entrepreneur and Capital Conference, an event that morphed into the Cucalorus film festival’s Connect conference to – like SXSW – fold in business and innovation speakers.

Earlier this summer TRU Colors leased space in Dutch Square Industrial Park to open a commercial brewery. The hope is that through employment opportunities, the participating and still active gang members will use their influence in their neighborhoods to curb gang-related violence.

“Sounds a bit crazy, but American gangs (think Bloods, Crips, GD, etc.) more closely resemble college fraternities than organized crime. Crazier sounding still, these gangs have written mission statements, vision statements and key values that all of us would be proud to align with,” company officials said in their submission to be considered for inclusion in South by Southwest.

Taylor said in the company's submission video that TRU Colors is different than the other companies he has worked with.

“It’s the first startup I’ve been part of where at its core mission is to combat big social issues like gang violence and race,” he said.

The date and time for Taylor's talk has not yet been scheduled, but the session's information is posted here.

He'll have practice beforehand. Taylor and company representatives head to Phoenix later this month to present about TRU Colors at the Net Impact Conference.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Yasminheadshotwithlogo

How Reading Works

Yasmin Tomkinson - Cape Fear Literacy Council
Dave hoff heashot 300x300

Individual Assessments: People Decisions Driven by Science

Dave Hoff - EASI Consult
Rob20beale2 311791810

The Key to Project Success

Rob Beale - W.M. Jordan Company

Trending News

Public Private Partnership Would Add Student Housing At UNCW

Cece Nunn - Nov 19, 2018

Health Care Heroes Award Winners Announced

Staff Reports - Nov 19, 2018

Airports, Roads Expected To Be Busy With Thanksgiving Travelers

Christina Haley O'Neal - Nov 19, 2018

In The Current Issue

Onslow County Economic Development Snapshot

Here are some of recent highlights in Onslow County's economic development activity....


Info Junkie: A. Kevin Lackey

Info Junkie Kevin Lackey, business development manager for Brunswick Business & Industry Development, on his tech and app recommendations....


A Rising Interest In Rising Rates

Local and national real estate observers weigh in on what interest rate hikes might do on home buying activity....

Book On Business

The 2018 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2018 Power Breakfast - Dishing on the Restaurant Biz
2018 WilmingtonBiz Expo - Keynote Lunch with Eric Dinenberg, Rouse Properties
2017 Health Care Heroes