Mellow Mushroom is celebrating its 40th anniversary this month and has announced that on Wednesday every Mellow Mushroom in the U.S. will be throwing back prices to reflect some of the original menu items and prices from 1974.

The chain is calling its event "Way Back Wednesday."

“We’re really excited about the event,” said server Devin Kelly of the Oleander Drive Mellow Mushroom. “It’s really good pizza and cheap beer, so everybody loves that.”

Pricing for the one-day event includes a small cheese pizza for $2.50; PBR, Michelob and Budweiser for 75 cents; and Coca-Cola Products for 30 cents. A month-long special of $3 Heineken is also going on in conjunction with a contest that Heineken and Mellow Mushroom are sponsoring.

Throughout the month of August, customers will have the opportunity to win a trip to Amsterdam for two. Customers can enter at each store by posing with a backdrop of the first Mellow Mushroom location and posting it to Instagram with #40YearsBaked or uploading that image directly to www.40yearsbaked.com.

The Mellow Mushroom chain, which was born out of a single pizza store in Atlanta in 1974, currently has 170 locations in 18 states. According to the company's website, the founders had a simple dream: to make the most delicious slice of pizza on the planet.

While each Mellow Mushroom location is a one-of-a-kind design, all locations have the same core menu of handcrafted, stone-baked pizza. The dough is made with wheat flour and Appalachian spring water, and the tomato sauce is made from vine-ripened tomatoes.

Both Wilmington Mellow Mushroom locations are co-owned by Robert Ray and Kevin Dukes. Ray and Dukes celebrated the 10-year anniversary of their Oleander Drive store last year and have been open in Wrightsville Beach since 2012. 

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