Real Estate - Residential

Redfin Launches In Wilmington Area

By Cece Nunn, posted Oct 21, 2022
Ken Fitzpatrick
National residential real estate giant Redfin has taken aim at the coast and the Cape Fear region market by launching in Wilmington.

That effort has started with Redfin agent Ken Fitzpatrick, who is based in Sneads Ferry but covers "quite a bit of territory," Fitzpatrick said, from at least Jacksonville to south of Wilmington. The company will "see what kind of traction we get on it and that'll help us determine how many agents we need to put along the coast here," he said Thursday.

Fitzpatrick works remotely for Redfin, which describes itself as "a tech-powered real estate company." Whereas before, when potential homebuyers and sellers in the region looked for agents on Redfin's website, they'd be connected with partner agencies, Fitzpatrick said Saturday's local Redfin launch means the site will bring up his name.

And while the housing market has cooled off in recent weeks, Fitzpatrick said he expects the coastal Carolinas to remain consistent as investors with disposable income and other buyers continue to want to buy here.

“As one of the fastest-growing areas in the Southeast, Wilmington is the perfect place to jump start our presence in coastal North Carolina, building upon our significant footprint in the Charlotte and Raleigh-Durham areas,” said Eddie O’Dea, Redfin’s market manager in Raleigh, in a news release. “We’re excited to help the diverse group of buyers and sellers in the area, including second-home buyers in the beach communities and the service members and veterans near the region’s many military bases.”

According to the release, Redfin's home-selling service includes "pricing and staging advice, free professional photography, a 3D virtual tour, digital marketing on websites and social media, and premier placement on"

Rather than working as independent contractors, Redfin agents "are employees, who earn a salary, benefits and bonuses for closed sales. Redfin agents meet customers through the site and app, which lets them focus on serving their customers, rather than spending time finding new ones," the release stated.

Launched in 2006, the company serves more than 100 markets across the U.S. and Canada, according to Redfin, and it employs more than 6,000 people.
Ico insights


Headshot1 2162265156

The Guiding Principles of a Credit Union

Sarah Stone - Excite Credit Union
Mel profilephoto

Grasshopper Lawn Care and Services Accepting New Monthly Clients

Mel Beasley - Wide Open Tech
Katiebraskett web

September 2022 Freight Market Update

Katie Braskett - MegaCorp Logistics

Trending News

National Retailer, More Coming To Hanover Center

Cece Nunn - Nov 29, 2022

Cape Fear Commercial Partners With Developers On Leland Project

Cece Nunn - Nov 30, 2022

Developers To Mark Growth Of Soda Pop District Project

Staff Reports - Nov 29, 2022

New Nosh, Including True Blue Street Food Concept, Coming To Cargo District

Miriah Hamrick - Nov 30, 2022

The Vault Opens With Unique Wine Cellar, Coffee To Go

Miriah Hamrick - Nov 30, 2022

In The Current Issue

Local Port Volumes Remain Strong

As consumer spending remains persistent in the face of rising interest rates and pessimistic economic forecasts, a consistent stream of good...

Back To School At Any Age

Amy Keith returned to UNCW in 2009, this time as a program coordinator at OLLI, which focuses on lifelong learning for people 50 and older....

Retirement U-Turn

Many Cape Fear area retirees might initially opt for a life of leisure but discover that they still have a lot to give, and perhaps a lot to...

Book On Business

The 2022 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100