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Real Estate - Residential

Parade Of Homes, Retooled For The Times, Begins Saturday

By Cece Nunn, posted Nov 6, 2020
The Whiskey Branch community's clubhouse. Whiskey Branch is this year's Community Showcase Partner for the Parade of Homes. (Photo courtesy of the Wilmington-Cape Fear Home Builders Association)
The 34th annual Parade of Homes begins this weekend, presented by the Wilmington-Cape Fear Home Builders Association (WCFHBA).

The event, postponed from the spring, aims to showcase “the craftsmanship, diversity, and quality of the region’s premier homes,” according to a news release. 

Homes are open from noon to 5 p.m. each day and next weekend Nov. 14-15. The self-guided tour is free to the public. 

“With everyone’s safety in mind, consumers will notice that this year’s Parade will have a different look and feel to it from prior years,” the release stated. “One of the most notable changes involved converting our traditional plan book into a fully immersive digital experience through a new interactive website.”

Participants can explore more than 60 different homes, get to know the 32 builders, view home descriptions, view photos and floor plans, take 3D virtual tours and see the latest in construction, designs and furnishings, according to the release.

“This year’s entries include single-family houses, townhouses and custom homes with prices from the $200,000’s to the millions, and everything in between,” the release stated. 

The gated community Whiskey Branch, sponsored by Alpha Mortgage, is the 2020 Community Showcase Partner.

“Holding events this year has certainly had its challenges,” said Cameron Moore, executive officer of the Wilmington-Cape Fear Home Builders Association. “As we prepare to welcome the community, the association and our builders have placed a significant emphasis on safety this year as we have invested heavily in PPE, such as face masks and hand sanitizer for each house. All of our guests can be rest assured that everyone’s health and safety is our top priority this year.”

Moore said local association officials have been encouraged by what they’ve heard from other associations that have held similar events.

“Their overall traffic seemed to be right on target with what they expected,” he said. 
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