Event Exploring Social Marketing Caps Year For Entrepreneurship Center

By Jenny Callison, posted Dec 18, 2014
At a panel discussion Tuesday hosted by University of North Carolina Wilmington’s Center for Innovation and Entrepreneurship (CIE), representatives of Next Glass talked about how the startup used social marketing to achieve a high level of success as it launched its app in November. Within a 48-hour period, the app was downloaded 100,000 times to individuals who plan to use the company's wine and beer taste profiles to help them choose beverages they are likely to enjoy.
Panelists were Robyn Deeley and Mandy Curtin from Next Glass; Jamie Mottram, who is with USA Today's For the Win and is a member of Next Glass’s board of advisors; and Josh Harcus of Huify, who worked with Next Glass on its social marketing campaign.
Tuesday’s program also included a presentation of year’s highlights at the CIE, as voted on by the center’s tenants. Among the 14 highlights were the CIE’s selection by the U.S. Small Business Administration as one of the top 50 incubators/accelerators in the nation; the making of a short film about the CIE that was shown at November’s Cucalorus Film Festival; a program at the CIE featuring Tom Fisher, the CIO of Oracle; the investment, by the principals of Raleigh-based EntreManureShip, in CIE tenant Cape Fear Commerce; and the “Who Has My Aspirin?” program in April, at which five of the area’s largest employers spoke to a capacity audience about the issues that give them headaches and asked for solutions.
Voted the top achievement of the year was CIE’s hosting of the all-day Coastal Connect conference Sept. 4 that attracted 300 attendees and featured Hugh Forrest, director of South by Southwest Interactive.
Through that relationship with Forrest, the CIE garnered five free passes to the 2015 SXSW Interactive for which 12 local startups competed through a “tough love” pitch event. The competition winners were Whittle Data, Music Atlas, Indigru, Snap Yeti and WaterPlay USA. The five will also split a gift of $1,000 from Austin, Texas-based Toler Law Group to help cover incidental expenses at the festival.
There was a charitable component to Tuesday’s program. The center invited Wilmington Area Rebuilding Ministry (WARM) to be present at the event and speak to the attendees about issues facing people in sub-standard housing. From a standing-room-only crowd WARM raised more than $500, enough to purchase 12 house heaters to distribute to needy families this winter.
A reception followed the program, at which center tenants and program attendees alike celebrated what CIE executive director Jim Roberts termed “a great year” for the incubator.
Ico insights


Mcwhorter 0005

Intentional -- Planning Your Remarkable Year

Heather McWhorter - UNCW Center for Innovation and Entrepreneurship
Dave sweyer 300 x 300

12 Tax Deductions Available to Rental Property Investors

Dave Sweyer - Sweyer Property Management
Brookeskipper saltair headshot2

Improving Indoor Air Quality Requires a Systematic Approach

Brooke Skipper - Salt Air

Trending News

Untappd Taps Out Of Downtown Wilmington Office Building

Cece Nunn - Jan 30, 2023

ILM To Chart Future Path In Forthcoming Report

Miriah Hamrick - Jan 30, 2023

In The Current Issue

Preserving Wealth, For Family And History

Plans for major improvements fell by the wayside, delayed by life and the home’s overwhelming degree of deterioration, which placed the prop...

Local, State Efforts Target Service Sector

Many industries have started to recover from the roiling effect the pandemic had on the labor market, but nearly three years after the first...

Chill Couple Grows Ice Cream Stores

Boombalatti’s Homemade Ice Cream became a local favorite when it first opened in The Forum on Military Cutoff Road in 1999. When Wes and Kri...

Book On Business

The 2023 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



2022 Power Breakfast: Wilmington's Most Intriguing People - Spence Broadhurst & Hannah Gage
2022 Power Breakfast: Wilmington's Most Intriguing People - George Taylor
2022 Power Breakfast: Wilmington's Most Intriguing People - Mike Ford
2022 Power Breakfast: Wilmington's Most Intriguing People - Meaghan Dennison
2022 Power Breakfast: Wilmington's Most Intriguing People - Rhonda Bellamy