A presentation by serial entrepreneurs Tom Lotrecchiano and Joe Schmidt to UNCW students this week began with a question and ended with a sandwich.
In their talk, titled “Entremanureship,” Lotrecchiano and Schmidt related the ups and downs of their quirky business journey. Their presentation to an audience of students late Thursday afternoon was part of Entrepreneurship Week at University of North Carolina Wilmington, and the two weren’t shy about sharing stories of their failures as well as their successes.
The Raleigh-based men, who are business consultants and speakers, were in Wilmington a year ago to speak and have informally advised some of UNCW's Center for Entrepreneurship tenants. They have been business colleagues for more than 15 years, first working together for companies owned by others and then becoming entrepreneurial partners early in their careers.
Their best-known business venture is Canvas on Demand, a company that imprints customers’ photos on art canvases.
It’s not enough, they say, to plant the seeds of a venture. Any startup needs lots of fertilizer -- the manure referenced in the session's title -- and hard work to make it grow.
Among the insights they shared at the event:
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