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Vanessa Marttinen

Founder, American Marketeur
BIO

Vanessa Marttinen is the founder of American Marketeur, a national independent full-service marketing firm based in Wilmington. Ms. Marttinen has 26 years of marketing and business development experience across the United States a  

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Marketing & Sales
Apr 7, 2014

Can The Canned Content

This is sure to ruffle some feathers but I believe this is in everyone’s best interest. Stop buying canned content! You may have at some point considered or even actually purchased content from ...

Marketing & Sales
Apr 1, 2014

Successful Brands Control Perception

The State of North Carolina just closed an RFP (request for proposal) to find a marketing firm to help the state develop a new brand. They expect to unveil the new “brand” in June of 2014. ...

Marketing & Sales
Mar 22, 2014

Jump Off Of The Bandwagons

Today there are more ways to market your business or practice than ever before. More ways pop up every day. NASCAR finds another body part on the drivers to brand. Social media opens the flood gates. ...

Marketing & Sales
Mar 15, 2014

Don't Push, Just Engage

Many years ago I was an ambitious twenty something who was up for a promotion. It was a lock as far as I was concerned. My clients loved me, my colleagues respected me and I kept abreast of everything ...

Marketing & Sales
Mar 8, 2014

What Goes Into Your Marketing Bucket?

The other day I scared a prospective client when they asked how much folks typically allot for a marketing budget. For that reason I am not going to give you a specific percentage of gross yearly reve ...

Marketing & Sales
Feb 21, 2014

"Well It Was So Cheap." Why You Should Never Waste A Dollar Of Your Marketing Budget

I have a file of ads that I found in places where they just don’t belong. This is my prospect file. I don’t want to call anyone out but be really honest with yourself...have you ever bough ...

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Preparing for the Future

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Culture is Foundational to Organizational Success

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