Follow Deedee Linkedin Twitter Facebook
Email Deedee Email
Legal Issues
Nov 16, 2018

Product Liability: Making Safer Products

Sponsored Content provided by Deedee Gasch - Attorney, Cranfill Sumner & Hartzog LLP

It is no secret I typically represent defendants in civil actions.

The defendants are people or companies who are sued, typically for allegedly causing injury or damages to someone else. A common claim we see is a “product liability action.” This includes any action for personal injury, death or property damage due to a defective product. 

Products can be defective in different ways: manufacture; construction; design; formulation; development of standards; preparation; processing; assembly testing; warning… the list goes on. These claims can arise as a tort claim, typically in negligence, or a contract claim, for breach of implied or express warranties. North Carolina General Statute 99B provides specifically for these products liability actions and allows several defenses, as well. 

In order to prevail on a products liability claim for negligence, a plaintiff has to prove that the product was defective at the time it left the defendant’s control. This timing element is key, and often makes these cases difficult and expensive to prove, since experts are needed to show this defect. 

Further, the plaintiff must prove that the defendant knew or should have known of the defect. The plaintiff – the party pursuing the claim – has the burden of proving this defect when it left the defendant’s control, and also that his/her injury or damages were proximately caused by the defendant’s negligence. 

A number of defenses are also available under the 99B statute. A seller can claim the “sealed container” defense, in that they did not have reasonable opportunity to inspect or test the product and could not have been made aware of a potential defect.
Additional defenses include alternation or modification of the product by the buyer, the buyer’s use of the product contrary to instructions or warnings or with knowledge of a defective/dangerous condition, or failure to exercise reasonable care by the buyer. 

If the claim arises from contract, such as with a warranty, the buyer must typically be in privity with the seller or manufacturer. This means that those parties have a direct relationship and ultimately, lack of privity would prohibit an unrelated party from asserting the contract claim.  

Manufacturers want to make safe products. Sellers want to sell safe products. Cases involving product defects are always focused on learning more about why a product malfunctioned and preventing such injuries or damages from occurring in the future. 
 
Deedee Gasch has over a decade of experience litigating catastrophic claims involving serious injury or death. While Deedee’s practice is primarily focused on the defense of premises liability, trucking and commercial vehicle accidents, and medical malpractice, she also has a wide range of civil litigation experience. She spent approximately half of her career representing injured plaintiffs before returning to her first love of civil litigation defense work. This experience on both sides of a case uniquely situates her in negotiations and at trial if settlement is not possible. Deedee is a third-generation Tar Heel and attorney, following in the footsteps of her grandfather, a North Carolina Resident Superior Court Judge (deceased), and her father, a career trial lawyer. She has dual degrees in Journalism and Political Science and earned her law degree cum laude from Florida Coastal School of Law in Jacksonville, Florida, where she attended on a prestigious merit based scholarship. She is licensed to practice law in both North Carolina and Florida.   

Wbj insights revised 0510 121615113531 10218121741
Ico insights

INSIGHTS

SPONSORS' CONTENT
Elizabethredenbaughheadshot300x300

Strong Families Build Strong Communities—and a Stronger Workforce

Elizabeth Redenbaugh - Coastal Horizons
Jenniferkraner300x300

What Does Your Office Say About Your Business?

Jennifer Kraner - Big Sky Design Inc.
Kelley tyler natural1

Building Wilmington: How Samet Shows Up

Tyler Kelley - Samet Corporation

Trending News

Tech Wilmington: Upcoming Events Calendar

Staff Reports - Oct 14, 2026

Capone & Associates Launches Nonprofit Capacity Building Arm

Cierra Noffke - Oct 15, 2026

Girls With Dough LLC Buys Smoke On The Water Restaurant Property For $1.5M

Emma Dill - Oct 14, 2026

Cambridge Village Sells For Nearly $141M

Cierra Noffke - Oct 14, 2026

County, City Set To Consider Incentives For 414 Jobs, $585M Investment

Cece Nunn - Oct 14, 2026

In The Current Issue

County Buildings Rise In Burgaw

New buildings have opened or will soon open in Burgaw this year to support growing Pender County, including a new law enforcement center and...


Restaurants Keep Cooking In Tough Times

Mitchell is facing many of the same struggles as other restaurants. Despite the challenges, Mitchell said she won’t compromise on food quali...


Machine Firm Molds Plan For Growth

Now under the ownership of Yousry Sayed, the founder of Quality Chemical Laboratories, Wilmington Machinery is eyeing business growth....

Book On Business

The 2026 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season