WILL SMITH
CEO
WaterPlay USA

As head of a Wilmington-based software company that streamlines the reservation process for watersport recreational activities such as paddleboarding and boat tours, Smith’s business life is all online. “I am plugged in any way possible: iPhone, computer, iPad – checking site traffic, recent reservations made, customer service correspondence, new upgrades to our technology, etc. I am never ‘out of the office’.”
 
Regularly reads Our State, Garden & Gun, Greater Wilmington Business Journal and StarNews.

When online, checks out Tnooz [travel technology news] and TechCrunch for work and local news websites for daily updates.
 
For TV shows, watches anything on Netflix or DVR.
 
Book pick is Master of the Game by Sidney Sheldon.
 
Go-to apps are for Facebook and Twitter “to kill time and decompress,” and Flipboard [smartphone and tablet app that aggregates social media content] and TechCrunch for news. “The Weather Channel app is a must living at the beach.”
 
Main digital device is his iPhone.

“It is my lifeline to managing the business and my personal life.”
 
Posts at:
twitter.com/waterplayusa
linkedin.com/pub/will-smith/8/43b/a16/
facebook.com/williamjsmith123