Print
Entrepreneurs

Checking In To Retain Talent

By Johanna Cano, posted Jul 17, 2020
EMERGING COMPANY | WORKTOK LISA LEATH, FOUNDER | YEAR FOUNDED: 2019 | EMPLOYEES: 2 (Photo by Terah Wilson)
As someone with 15 years of experience in human resources, both as a leader and consultant, Lisa Leath realized the importance of employer and employee communication as a way to build rapport and discuss goals.
 
But every Human Resource Information System platform, which uses software to complete human resource tasks, that she tried out throughout her career was overcomplicated and overpriced.
 
“Managers want to talk to their employees to understand who they are, how they’re doing and if they enjoy working at the company, but rarely have the time to sit down and have a solid one on one,” Leath said.
 
To find a solution, Leath, president and owner of Leath HR Group, a Wilmington firm that provides human resources services for companies, developed a platform that helps employers better engage with employees.
 
WorkTok is an app that provides curated conversations, mobile and through the web, that can be used for employee check-ins.
 
Through the app, managers can conduct quick, scheduled two-way communications.
 
“This tool is unique because it’s so easy to use and quickly engage employees. Most of the employee engagement tools that are on the market are complex and expensive,” Leath said. “Administrators are required to pour weeks of time into loading big, elusive goals and objectives into the tool. … At the end of the day, the most important reason for having an employee engagement tool is to engage your most expensive asset, your people.”
 
WorkTok is provided as a monthly subscription.
 
To develop the app, Leath partnered with Wayne Hippo of PS Solutions. They met in July 2019 to brainstorm ideas.
 
“From that meeting to app availability on Google Play and App Store, the entire process from content discussion, design, name and logo selection and development took about nine months,” she said.
 
The app, which Leath said was not meant to replace face-to-face conversations, launched in the midst of the COVID-19 pandemic.
 
“Launching WorkTok during COVID-19 was a coincidence, but it has opened people’s eyes to how hard it can be to feel connected when you’re not physically around people,” she said. “Research says employees stay when they feel valued.
 
What’s the easiest way to do that? Check-in on them regularly and ask them if they do actually feel valued. “Anyone in business knows that, even before the lockdown, it was very difficult to find qualified, committed employees. That really emphasizes how important it is to keep the talent you have. If you want to retain your talent, you need to talk to them, individually and often,” she added.
 
As an emerging startup, Leath hopes to acquire funding that can help grow the company.
 
“We have big plans to really differentiate WorkTok from other more expensive, cumbersome employee engagement platforms over the coming year,” Leath said. “We’re looking for investors.”

Meet all of this year's CEA winners


 
Ico insights

INSIGHTS

SPONSORS' CONTENT
Headshot1 2162265156

The Guiding Principles of a Credit Union

Sarah Stone - Excite Credit Union
Junegunter teachinghorse headshot 5721115557

What Is Next?

June Gunter - TeachingHorse
Chris coudriet

A Public Service Profile on Community Connections

Chris Coudriet - New Hanover County Government

Trending News

Affordable Housing Investors Buy Lakeside Villas In $29M Deal

Staff Reports - Jan 26, 2023

Work Continues On Covey, Envisioned As Midtown’s Neighborhood Nest

Miriah Hamrick - Jan 25, 2023

The Half Takes A Bite Out Of New Markets With Second Location

Miriah Hamrick - Jan 25, 2023

City To Begin Due Diligence On Potential Thermo Fisher Building Purchase

Johanna F. Still - Jan 25, 2023

Novant NHRMC Unveils Its Neurosciences Institute

Staff Reports - Jan 25, 2023

In The Current Issue

Facility Owner Puts His Chips On The Table

With more than 15 years of experience in the wood chip industry, Taner Basaga has maintained key relationships with loggers in the region. “...


Preserving Wealth, For Family And History

Plans for major improvements fell by the wayside, delayed by life and the home’s overwhelming degree of deterioration, which placed the prop...


Local, State Efforts Target Service Sector

Many industries have started to recover from the roiling effect the pandemic had on the labor market, but nearly three years after the first...

Book On Business

The 2023 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2022 Power Breakfast: Wilmington's Most Intriguing People - Spence Broadhurst & Hannah Gage
2022 Power Breakfast: Wilmington's Most Intriguing People - George Taylor
2022 Power Breakfast: Wilmington's Most Intriguing People - Mike Ford
2022 Power Breakfast: Wilmington's Most Intriguing People - Meaghan Dennison
2022 Power Breakfast: Wilmington's Most Intriguing People - Rhonda Bellamy