Edge of Urge in downtown Wilmington closed its doors to customers Monday in the name of social distancing, but customers are being encouraged to shop online, on top of a number of other initiatives to keep things rolling as the coronavirus pandemic continues to impact local businesses.
Some small businesses in the Wilmington area, like Edge of Urge, a clothing and accessory store, are considering alternate plans as consumer demand is shifting. Meanwhile, others are already seeking help to lessen the financial impact the pending disruption the coronavirus could have on sales and foot traffic.
Both Edge of Urge stores in Wilmington and Raleigh are closed, Jess Oxendine, Edge of Urge’s Wilmington store manager, said Monday.
“We don’t know when we will reopen,” Oxendine said. “We’re really, as I’m sure many businesses are, just trying to figure out what we can do to still stay afloat and keep people safe.”
Although Edge of Urge has shut its physical location at 18 Market St., the business is using different ways to encourage its online orders. The store is offering free shipping on domestic orders and offering pick at its doorstep or porch deliveries within a reasonable distance from the downtown location, Oxendine said.
And more moves to keep the business going may be coming.
Because the business is a delivery-driver service, Cooks said that there is, however, an advantage to being able to provide services to her customers.
Along with conducting business as normal as much as possible, Cook said she is also finding ways, with any lull in business, to give back to the community. The business has already signed on to help SkyWatch Bird Rescue in Castle Hayne with using its delivery trucks to bring food to the organization, which helps rehabilitate wildlife.
“I’m just trying to be very, very prepared," Cook said. "I don’t like surprises and I’m doing everything in my power to eliminate them.”
The plan B at the SBDTC is to meet virtually online, McWhorter said, adding, "what we do across the desk can be on the computer."
Should the UNCW location close, McWhorter said she has an alternate location in the community to meet.
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