James E. Moore Insurance Agency Inc. (JEM) has been named a 2025 Best Practices Agency by the Independent Insurance Agents & Brokers of America (Big “I”), joining a group of only 348 agencies nationwide recognized for industry excellence, according to a news release.

Founded in 1954 on the heels of Hurricane Hazel, JEM "has spent more than 70 years protecting families and businesses along the Carolina coast with clarity, consistency and care. Now under the leadership of third-generation CEO Adrienne Moore, the agency continues its mission of providing personal, relationship-first service while carrying forward its long-standing commitment to innovation and modern tools that enhance the client experience," the release stated.

Adrienne Moore (shown with her father and president of the company, Jim Moore, at right) stated in the release, “This honor is a reflection of our entire team. We are rooted in a legacy of showing up for our clients, no matter the storm. Earning the Best Practices designation affirms what we have always believed: good insurance is not about policies, it is about people. This recognition is proof that when you lead with integrity and care, excellence follows.”

According to the release, the Best Practices Agency designation is awarded to agencies that excel in revenue growth, operational efficiency and customer service. In 2025, 1,146 agencies were nominated, and only 348 achieved the status.

Since 1993, the Big “I” and Reagan Consulting have partnered to analyze the country’s top agencies across seven revenue categories, the release stated.
According to the release, agencies qualifying as Best Practices must sustain their excellence throughout a three-year cycle by submitting detailed operational and financial data each year.

The release stated, "For JEM, this award is not just a benchmark. It is a continuation of the agency’s long-standing promise. From its beginnings with Jimmy and Ann Moore, to Jim Moore’s decades of leadership, and now with Adrienne at the helm, JEM remains a trusted constant in Southeastern North Carolina."