The Wilmington Chamber of Commerce was recognized by the Carolinas Association of Chamber of Commerce Executives (CACCE) with a Communication Excellence Award.
The chamber's “Your Advocate” branding campaign was honored with the award during the Staff Leadership Development Conference in Hilton Head Island, South Carolina in April, according to a news release.
The Wilmington Chamber was presented the award for best campaign for a chamber with more than 700 members. The Communication Excellence Awards recognize outstanding communications efforts by chambers of commerce in North Carolina and South Carolina, officials said in the release.
“To succinctly define the Chamber’s mission in a two-word tagline is challenging because there are so many areas that our work encompasses,” said Communications Director Scott Czechlewski, in the release. “The goal of the Your Advocate branding campaign is to highlight the Chamber’s role as the regional advocate on issues important to the business community and bring attention to the Chamber board’s desire that we are the leading advocate for strategies that increase prosperity, as we have outlined in the 2017 Strategic Plan.”
Czechlewski developed the campaign idea and creative aspects, officials said. The branding campaign used real-life examples to show how the Wilmington Chamber has had an impact in the community on a variety of issues ranging from the completion of MLK Parkway to leading the education effort to pass parks and recreation bonds, chamber officials said in the release.
“Scott’s work has resulted in a fantastic rebranding for the Wilmington Chamber,” said Wilmington Chamber President Natalie English, in the release. “The ads he created help to tell the Chamber’s story. We’re proud that our peers across the Carolinas have recognized Scott’s work with this award.”
[Photo caption: Wilmington Chamber of Commerce Communications Director Scott Czechlewski accepts the CACCE Communications Excellence Award in the Campaigns category during the CACCE Staff Leadership Development Conference in Hilton Head, SC on April 26, 2018.]
