Tayloe/Gray has expanded its team with the addition of Angie Vu and Nicholl Paratore, who will “bring invaluable experience,” firm partner Andrew Gray said in a press release.
 
Vu joins the full-service digital marketing and technology firm as an account manager. In her new role at Tayloe/Gray, she “collaborates with new and existing clients to strategize, manage and deploy branded tactics,” stated the release.    
 
Vu provided marketing strategy and account management for clients through various brand and sports marketing campaigns prior to her new position at the firm. She also has an MBA in marketing from the University of North Carolina at Charlotte to supplement her previous experience.  
 
Paratore joins the team as a digital marketing strategist. She has provided social media strategy, content and creative development for brands such as Michael Kors, Stella McCartney and Theory in New York City prior to joining Tayloe/Gray. 
 
According the release, Paratore “has a proven track record of working with influencers, building core customer engagement and creating brand advocates.”
 
Her role at Tayloe/Gray includes building social marketing campaigns for a variety of clients. Paratore is responsible for strategic research and insights, planning and writing content and managing all social media campaigns.