Viamark Advertising named Jennifer Kingman as its new digital director for the firm’s Wilmington office.
 
In her new role, Kingman oversees Viamark’s website design and development; search engine optimization; programmatic video buying; social and digital marketing; and digital consulting, strategies and audits, a news release stated.
 
“The advertising landscape has changed. Digital has evolved into an integral part of each successful ad campaign creating the need for this position,” Bea Raybourne, president of Viamark Advertising in Wilmington, stated in the release.  
 
Before joining Viamark, Kingman was a digital specialist in the Craven County school system. She then segued into the business development of marketing and advertising clients. Kingman has developed “a seasoned career of driving traffic and cultivating brand-loyal relationships through traditional and digital platforms,” the release stated.