Viamark Carolinas Advertising has the hired Michele Daley as the agency’s new marketing coordinator.

Daley brings sales, social media strategy and marketing campaign experience to her new role with Viamark, according to a news release. She received her bachelor's degree in business administration from the University of North Carolina Wilmington with a concentration in marketing strategy.

While pursuing her bachelor's degree from UNCW, she worked as a social media coordinator and event assistant at Dune Jewelry in Boston developing webpage content and creating and managing a variety of digital marketing campaigns that enhanced customer engagement, officials said in the release.

“So much of our business is based on building relationships," Viamark Carolinas Advertising president Bea Raybourne said. “Michele has developed the sales ability and interpersonal skills needed to communicate these new concepts to customers, and the experience to manage these campaigns for our very busy customers.”