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Wilmington Salesforce Startup Announces Tool For Beverage Importers

By Audrey Elsberry, posted Feb 14, 2024
Wilmington startup Ohanafy released its latest supply chain feature last week in its continued effort to shift from the bespoke craft brewery market to the larger beverage industry.

On Feb. 9, Ohanafy announced its software for beverage importers. The company, built on Salesforce, announced another new feature for distributors in December. The importer solution entails order tracking, placing, shipping and fees, according to Ohanafy’s announcement.

Company officials explained that the added software aims to help sales representatives and retailers gain a more comprehensive view of account histories. High turnover rates in the sales industry can lead to uncertainty when it comes to distribution logistics, the release stated. The sales and customer relationship management tools in Ohanafy’s software allow representatives to track orders in real-time online or on mobile devices.

“We develop our product to meet the dynamic requirements of the beverage production and distribution industry,” CEO Ian Padrick said in Ohanafy’s release. “Identifying a market gap, we've crafted a customized solution for importers, harnessing Salesforce for predictive analytics and artificial intelligence.”

In a conversation with the Business Journal in December, Padrick said the company always planned on expanding its scope from back-end management for craft breweries to the larger beverage industry, but things progressed faster than he expected.

Once the company saturates the beverage industry, serving multiple aspects of the beverage supply chain, it will likely add other industries as well, Padrick said.

The company is expected to close its series A funding round by the end of its first quarter of the 2024 fiscal year, Padrick said in December. The company closed a $2.8 million seed funding round in June, led by Cape Fear Ventures.
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