Print
Retail

Shut Down: Simply Mac Hits Delete At Mayfaire, Elsewhere

By Cece Nunn, posted Jun 15, 2022
The Simply Mac store at Mayfaire Town Center closed recently, and its parent company filed for bankruptcy June 14. (Photo by Cece Nunn)

Open for less than a year, the Simply Mac location at Mayfaire Town Center closed recently, and Simply Mac’s parent company filed for Chapter 7 bankruptcy this week.

The Wilmington store, which offered used Apple products and repairs, opened at 6837 Main St. in July 2021. Paige Coniglio, spokeswoman for Mayfaire, said the space, which still held Simply Mac items on Wednesday morning, has not yet been leased to another tenant.

The board of directors of parent company Simply Inc. decided on June 8 “to cease the company’s business activities and terminate its workforce,” according to an SEC filing. The firm is traded on the OTC Markets Group as SIMP.

Simply Inc. filed its Chapter 7 documents, signed by CEO Reinier Voigt, Tuesday in the U.S. Bankruptcy Court for the District of Utah, documents show. The only other document accessible in the case file is a deficiency notice, stating that the June 14 filing "was incomplete and/or not accompanied by all lists, schedules, statements or other documents required by the United States Bankruptcy Code."

Chapter 7 bankruptcy often means the total liquida­tion of a business, according to a previous Greater Wilmington Business Journal article explaining bankruptcy options.

Simply Mac has described itself as “the largest Apple Premier Partner in the U.S.,” and, according to a July 2021 news release on the opening of the Wilmington store, the retailer had 48 stores in 16 states at the time. 

"With the closest Apple store two hours away in Raleigh, our team of sales professionals and Apple-certified technicians look forward to serving the product and service needs of the residents and students who call Wilmington home," Voigt was quoted as saying in the release last year.

On Wednesday, a closed sign on the door at the Mayfaire storefront directed customers to call Simply Mac’s customer care line, 877-574-6759, or email [email protected]. A call to the line Wednesday afternoon reached a recording while an email resulted in no reply.

Efforts to locate a representative of Simply Mac or Simply Inc. for a comment on the reasons behind the bankruptcy were not immediately successful Wednesday.

In its Chapter 7 filing, Simply Inc. stated that the company has 1 to 49 creditors, $500,001 to $1 million in assets and $10,000,001-$50 million in liabilities.

Ico insights

INSIGHTS

SPONSORS' CONTENT
Untitleddesign2

The Importance of Real Estate Appraisals

Steve Mitchell - Cape Fear REALTORS®
Untitleddesign2 9202334730

Best in the State: Providing Quality Care to Medicare and Medicaid Patients Allows Novant Health New Hanover Regional Medical Center to Reinvest in Community

Novant Health - New Hanover Regional Medical Center Novant Health
Mcwhorter 0005

The Coastal Corridor is Helping Wilmington Startups With Connected Devices for Life Sciences Industry

Heather McWhorter - UNCW Center for Innovation and Entrepreneurship

Trending News

Conservation Group Signs $8M Deal To Buy The Point On Topsail Island

Audrey Elsberry - Mar 26, 2024

National Organization Bestows Top Award On Cape Fear Professional Women In Building

Staff Reports - Mar 26, 2024

Engineering Firm Hires Four Employees

Staff Reports - Mar 26, 2024

N.C. Ports Officials React To Baltimore Bridge Collapse

Audrey Elsberry - Mar 26, 2024

NCino's Fourth-quarter Earnings Signal Rebound From Liquidity Crisis

Audrey Elsberry - Mar 27, 2024

In The Current Issue

Q&A: Andrews Reflects On Leadership

Pender County Manager David Andrews is slated to retire this summer after 33 years in local government....


Hacking Cyberdefense Shortage

A shortage of cybersecurity professionals influenced professor Ulku Clark and her team to slowly evolve UNCW’s offerings to now include eigh...


Topsail-area Realtors Share Updates

Pender County Realtors recently shared updates about the coastal market at an event hosted by the Wilmington-Cape Fear Home Builders Associa...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2023 Power Breakfast: Major Developments