New Kona Ice Truck Aims To Treat Southern Brunswick County To Shaved Ice, Low-fuss Fundraising

By Miriah Hamrick, posted Mar 29, 2023
Kona Ice mobile trucks are designed to transport customers to the tropics with shaved ice, calypso music, bright colors and the scent of sunscreen. (Courtesy of Kona Ice)
The cheerful chimes of steel drums will soon sound across southern Brunswick County as the newest Kona Ice mobile truck cruises through the community to sell its signature shaved ice.
The truck’s arrival is designed to provide a full sensory experience, from the calypso music to the flurry of lights and color adorning the tiki hut-themed truck down to the scent of sunscreen in the air.
“It’s a total vibe,” said Amber Herring, who along with her husband Robby launched Kona Ice of South Brunswick County last month.
Founded in 2007 by CEO Tony Lamb, the Kentucky-based Kona Ice includes more than 1,400 trucks in 49 states. Kona Ice of South Brunswick County will serve Town Creek and Bolivia down to Shallotte and Sunset Beach.
Customers of the mobile truck can choose from as many as 500 different flavors, with kid-friendly options like Green Apple and Blue Cotton Candy alongside more sophisticated choices like Lavender Lemonade and Wedding Cake.
The Flavorwave, a self-service dispensing system, is a more hands-on experience. For this order, customers receive a cup of freshly shaved ice, which they can dress to their desires from a dispenser loaded with the top 10 flavors from the Kona Ice menu.
“They can have one. They can have all ten. They can mix and match all that they want,” Amber Herring said.
Flavorwave choices include Blue Raspberry and Tiger’s Blood. The latter’s unusual name often piques the curiosity of customers, Amber Herring noted.
“It’s delicious,” she said of the blend of coconut, strawberry and watermelon flavors in Tiger’s Blood.
Pickle is another unorthodox flavor for Kona Ice customers. This is especially popular for kids who have been playing baseball or softball on hot days, Amber Herring said.
The couple was first introduced to Kona Ice through their children, who Amber Herring said love the company’s shaved ice. A fellow parent from her daughter’s softball league is a Kona Ice franchisee, and guided Amber and Robby Herring through the franchising process.
Amber Herring, who previously worked in phlebotomy for the last 20 years, is now working full-time for Kona Ice of South Brunswick County. She said the company’s commitment to giving back to the local community is what drew the couple to the business. Nationwide, Kona Ice has donated more than $135 million to the communities it serves.
“It’s such a great brand. What we stand for is absolutely amazing, and [it’s] what we’re trying to teach our kids,” Amber Herring said.
In addition to appearances at fairs and festivals, parades, and local neighborhoods, Kona Ice trucks provide on-site fundraising for organizations, often schools or ones with a children-centered mission. 

For example, Kona Ice of South Brunswick County recently partnered with Cedar Grove Middle School in Supply. When the truck makes appearances for sports events or other pre-arranged occasions, the school will receive a portion of the sales. 
“We’re a unique, fun way to build the community by giving back,” Amber Herring said.
Have a tip for Restaurant Roundup? Email us at [email protected].
Ico insights


Web awstaffpic2020 1 132245438

The 2024 Luncheon for Literacy featuring Special Guest Jason Mott

Alesha Edison Westbrook - Cape Fear Literacy Council

Risk Tolerance vs Risk Capacity

Jason Wheeler - Pathfinder Wealth Consulting
Chris coudriet

A Public Service Profile on Communicating in the Face an Emergency

Chris Coudriet - New Hanover County Government

Trending News

Greenfield Amphitheater Could Get New Seating, More Space

Emma Dill - Jun 12, 2024

Chamber Announces 40 Under 40 Winners

Staff Reports - Jun 11, 2024

Grimmburger Food Truck To Open Brick-and-mortar Location At The Forum

Emma Dill - Jun 11, 2024

Protocase Selects Wilmington For Its First US Expansion

Emma Dill - Jun 12, 2024

Seabird Chef Calls James Beard Awards 'a Win' Even Without Top Prize

Staff Reports - Jun 11, 2024

In The Current Issue

Canapi Venture’s Fund Raises Stakes

This fund is focused on supporting companies that further AI governance, cybersecurity and climate technology....

CFCC, UNCW Expand Programs

Health care industry training programs have been getting a boost....

Home Options: Stage Set For Accessory Dwelling Units To Proliferate

Defined as a separate residential living space on the same lot as a primary dwelling, the topic of ADUs is seeing a resurgence in the Port C...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



2024 Power Breakfast: The Next Season