New Pizza Shop Owner Cooks Up Recipe For Success

By Miriah Hamrick, posted Oct 26, 2022
Pizzeria Don Luca’s signature thin-crust pizzas are now being prepared under new ownership. (Photo by Logan Tudor/ Courtesy of Pizzeria Don Luca)
Pizzeria Don Luca is under new ownership.
Alex White, who recently bought the business from Tony Perez, is bringing new flavor to the restaurant with upgrades to the food and ambiance in the works.
The pizza sauce, which previously consisted of just crushed tomatoes, has been dressed up with simple but flavorful additions like fresh basil, garlic, salt and olive oil. Soon, pre-shredded mozzarella will be replaced with a custom blend shredded in-house and Italian sausage will be prepared from scratch.
“We’re trying to make everything in-house,” White said, adding that he intends to start locally sourcing as much of the restaurant’s produce as possible.
The improved toppings will continue to adorn homemade pizza dough. Other menu items including calzones, salads and baked wings — which can now be dipped in homemade ranch dressing — are still available alongside the thin-crust pizzas. Beer and wine will soon join these items.
The building itself will also be revamped. White hopes to transform five picnic tables in front of the building into something “a little more homey, where you feel like you’re at Pizzeria Don Luca instead of sitting on the sidewalk.”
Behind the eatery, he said he plans to add more seating as well as a fire pit and lounge chairs to create a space to hang out.
Pizzeria Don Luca is White’s first restaurant, although White brings experience and passion to the role: He has worked in restaurants for years, plus he and his wife are foodies who love to cook and eat. On top of that, White said he was lucky to inherit a solid staff when he bought the restaurant.
“I’ve got two employees that came over from the previous owner and they’re absolute gems,” he said.
While delivery is not currently an option, White said the restaurant will begin the service within the downtown area in coming months.
Pizzeria Don Luca, located at 1215 N. Fourth St., is open Wednesday through Sunday from noon until 9 p.m. Hours of operation will soon expand to seven days a week.
Ico insights


Cfss headshots parker robert webversion 21422121214

North Carolina's 2023 Hurricane Season Predictions: Harnessing the Power of Solar Energy and Storage for Optimal Resilience

Robert Parker - Cape Fear Solar Systems
Headshot1 2162265156

The Guiding Principles of a Credit Union

Sarah Stone - Excite Credit Union
Kellyerola headshot lcflc

Hospice Care in Nursing Homes Provides Needed Specialized Care

Kelly Erola - Lower Cape Fear LifeCare

Trending News

'Landing That Big Fish': With $19M Land Purchase, Brunswick Officials Aim To Lure Employers

Emma Dill - Sep 19, 2023

A Local Landmark's Restoration Boosted By National Grant

Cece Nunn - Sep 18, 2023

CFCC Expands Apprenticeship Programs, Builds Employer Support Network

Jenny Callison - Sep 18, 2023

Green Named COO Of Boys & Girls Clubs Of Southeastern NC

Staff Reports - Sep 19, 2023

Coburn Assigned To Sales Of New Homes At Wyndwater

Staff Reports - Sep 19, 2023

In The Current Issue

INFO JUNKIE: Holden Bierman

The founder and CEO of Coastal Cool shares his top info and tech picks....

MADE Winners: Manufacturer Category

Golf products, biodegradable packaging and ophthalmic devices eye success....

Trail Clear For Sunset Beach Development

That project involves making a cascade of improvements to Sea Trail Plantation, a 2,000-acre golf and country club development located near...

Book On Business

The 2023 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



2023 Power Breakfast: Major Developments