Print
Restaurants

Morgan's Seafood Casts Its Net In Ogden

By Jenny Callison, posted Jul 20, 2022
A second location of Morgan's Seafood is now open in the Ogden Publix-anchored shopping center on Market Street. (Photo by Jenny Callison)
Morgan’s Seafood at 4023 Market St. in downtown Wilmington has a new sibling up the road. An Ogden location of the quick-service restaurant has opened in the Publix-anchored shopping center at 7150 Market St., next to BenchMark Physical Therapy.
 
Although the restaurant offers speedy service, Morgan’s Seafood is not a fast-food eatery, said Ogden manager Judy Szabo.
 
“Everything is made to order,” she said. “There is not anything precooked. It’s hand-breaded and it’s hot and fresh. The wait for food for a family of four averages 12 minutes.”
 
Tyler Morgan, who co-owns both locations with his father, Robert, said he believes his fare is the “best-priced seafood in town.” As the Ogden location finds its legs, he is updating the menu, simplifying choices, offering grilled as well as fried seafood options, and adding some lunch specials which –– despite the name –– will be available all day. There are non-seafood choices on the menu as well.
 
“Some prices will actually be going down,” Morgan said of items on the new menu, explaining he has found a new, less-expensive source for his fish and shellfish.
 
When Morgan first announced the new location back in the fall, it was set to operate under the same Carolina Fish Fry brand as Morgan’s original downtown location. Then, unhappy with the chain, Morgan and his father dropped the franchise, changed the name and put their own stamp on the food and the service.
 
The décor at the Ogden location is bright and nautical, with an enormous fish mural on one wall. The mural was painted by Bea Johnson, known in art circles as "Chic By Boop."
 
Morgan is in the process of renovating his downtown space as well, taking down an interior wall to create better flow and visibility, installing new floors and freshening up other aspects of the interior. He has also temporarily closed the drive-up window built for the building’s former life as a Taco Bell.
 
“Since we’re not a fast-food place, a drive-up window doesn’t work for us. We will bring it back as a pick-up window, although we will have a curbside option as well,” he said.
 
The Ogden restaurant also offers dine-in, drive-up and delivery options for customers. Hours at both locations are Monday through Thursday 11 a.m. to 9 p.m., Friday through Saturday 11 a.m. to 10 p.m. and Sunday from 11 a.m. to 8 p.m.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Jc300 dsc 2735

The Primary Way Families Break the Cycle of Poverty

JC Lyle - Wilmington Area Rebuilding Ministry
Ubs chadpearson headshotresized

The Three Dimensions Of Selling Your Business

Chad Pearson - UBS Decision Point Wealth Consulting
Earuth300x300

Building and Strengthening our Local Community

Ea Ruth - Cape Fear REALTORS®

Trending News

Galleria Property On Wrightsville Ave. Sold For $37.5M

Cece Nunn - Aug 10, 2022

Leland Town Center Lands New Tenant; Lowe’s Begins Construction

Johanna F. Still - Aug 10, 2022

Pipeline Poke Headed To Autumn Hall

Elizabeth White - Aug 10, 2022

Rachael Ray, Emeril Lagasse To Appear At GLOW Event

Justin Williams Pope - Aug 10, 2022

New Biz Creations In Cape Fear Region Continue Strong Trend

Johanna F. Still - Aug 9, 2022

In The Current Issue

Borrowers Seek Adjustable-rate Perks

During recent years when interest rates were at rock-bottom levels, borrowers have kept adjustable-rate mortgages at arm’s length. But now,...


Stacking The (parking) Deck

The amount and cost of parking in urban settings is a ubiquitous topic, particularly in growing cities like Wilmington, where not everyone a...


Schools Face Nursing Shortage Crises

The pandemic-induced havoc on hospitals around the country still ricochets across systems today. A dire trend accelerated and emerged: a sho...

Book On Business

The 2022 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100