Plans Move Forward For Downtown Gourmet Grocery Store

By Jessica Maurer, posted Mar 31, 2021
Gourmet grocery store Better Basket is expected to open on North Front Street in downtown Wilmington. (File illustration)
Joseph Allen and Frank Christopher Meares continue to move forward with plans for Better Basket, a gourmet grocery store set to open at 143 N. Front St., the space formerly occupied by Farmin’ on Front. 

Farmin’ on Front opened in late 2016 and was the vision of Wayne Long, co-founder of Well Care Health and Farmin' Brands. Allen and Meares have subleased the space from the Long family and hope to expand upon the Farmin' on Front vision

Better Basket aims to work directly with local farmers to bring in fresh produce daily. In addition to fresh produce, Better Basket is expected to have a bakery with breads and confections, a self-serve salad bar, and a wide variety of prepared meals.

Better Basket had launched a Kickstarter campaign previously to help inform the community about the store's goals and allow contributors to be a part of Better Basket’s Founders Program. The campaign was cut short, however, when Allen and Meares received negative feedback about the crowdfunding approach.
Meares said the campaign led people to think that the money for the project was not there, which he said is not the case.
“We felt it was best for the business to end the Kickstarter campaign,” Meares said. “But we still have opportunities for investors to take part in our Founders Program.”

Meares said the design phase of Better Basket is currently underway, despite several delays in financing and permitting. Meares said a June opening may still be possible; however it’s not likely that every aspect of the store will be in place at the time of opening.
“There are lots of boxes to check in terms of the build-out as we move toward securing the necessities for the June time frame,” Meares said. “The creation of a terrace area in the back and a few other things may have to come at a later date.”
For more information on Better Basket and the store’s Founders Program, visit Better Basket's Facebook page.

Have a tip for Restaurant Roundup? Email us at: [email protected].
Ico insights


Girardnewkirk headshot 2182174430

Entrepreneurship Drives Social Elevation

Girard Newkirk - Genesis Block
Kellyerola headshot lcflc

Can I Get Hospice Care At Home During COVID-19?

Kelly Erola - Lower Cape Fear LifeCare
Dallas headshot 300x300

5 Aspects Of Strong Goals And The Consequences Of Missing Them

Dallas Romanowski - Cornerstone Business Advisors

Trending News

NCino Sports Park? City To Consider Sponsorship Agreement

Cece Nunn - May 3, 2021

Biotech Startup Names New CEO

Johanna Cano - May 4, 2021

Fintech Company Forms Alliance With Money-transfer Network

Jenny Callison - May 3, 2021

Driftwood Apartments Under Contract With Cape Fear Collective

Staff Reports - May 4, 2021

Bites And Sips At Catawba Brewing In Wilmington

Jessica Maurer - May 5, 2021

In The Current Issue

Leland Grant Program Aims To Boost Local Tourism

A grant program aims to help businesses with marketing and promotion of projects and initiatives...

Dropping In On Child-care Business

The Richards have taken the concept they developed in 2008 with their first Wilmington location and opened franchises in both North and Sout...

Lewis Farms Continues The Berry Business

As many farmers in Southeastern North Carolina turned to tobacco, one local family remained true to its truck-farming roots....

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100