Dewey’s Pop-up Shop Now Open In Mayfaire Town Center

By Jessica Maurer, posted Dec 2, 2020
Dewey's Bakery, in partnership with Wilmington's Moravian Covenant Church, has brought its holiday cookies and other items to Mayfaire Town Center. (Photo courtesy of Dewey's Bakery)
The Moravian Covenant Church of Wilmington has partnered with Dewey’s Bakery for the fourth annual Dewey’s Bakery pop-up shop at Mayfaire Town Center.

The shop has a new location this year, the space formerly occupied by New York & Company at 6869 Main Street next to the Hallmark store.

Known for thin and crispy Moravian cookies and decadent sugar cakes, Dewey’s celebrated its 90th anniversary this year.

Founded in downtown Winston-Salem in 1930, Dewey’s was the area’s first all-electric bakery. Original offerings included sugar cakes, cookies and Lovefeast buns. Today, Dewey’s holiday pop-up shops can be found across the state and their baked goods are shipped across the globe.
Annual holiday favorites include pumpkin and ginger spice cookies, sugar cookies and the signature collection of chocolate dipped cookies in flavors such as mint and salted caramel.

Dewey’s also produces soft oatmeal cookies and two types of coffee cake, as well as a wide variety of cheese straws and crackers.

Staffed by volunteers from the church, a portion of the sales will go toward funding the church’s outreach programs for the coming year, said store manager George Elam. 

Elam said Dewey’s has a long history of partnering with church and civic organizations for fundraising efforts.

According to Elam, Dewey’s production has been impacted by COVID-19 this year. From access to ingredients to shipping and staffing, the bakery has felt the effects of the pandemic.

Elam said that rather than receiving a few very large orders over the course of the season as in years past, they are receiving smaller shipments on a regular basis.

“They’re working double-time keeping us stocked on the bestsellers,” Elam said. “They’ve definitely made those items the priority this year.”

The shop opened for the season on Black Friday, Nov. 27, and Elam said the flow of traffic has been steady so far.

Customers this year will notice significantly more craft items for sale in addition to the bakery items, all made by members of the church. Crafts include jewelry, ornaments, Moravian stars in various sizes and patterns and handmade masks.

“The Moravians are known for crafting,” Elam said. “And we are pleased to showcase the talents of our members.”

This season’s pop-up shop is open Monday through Saturday from 11 a.m. to 7 p.m. and Sunday from noon to 6 p.m. Doors will remain open until 6 p.m. on Christmas Eve. Curbside pickup orders may be placed though

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