Print
Restaurants

Campaign Sets Sail To Promote Area's Craft Beer

By Jessica Maurer, posted Aug 21, 2019

The Cape Fear Craft Beer Alliance (CFCBA) has launched a campaign to promote the area’s growing brewing scene beyond the Cape Fear region.

Craft on the Coast is an initiative that will promote the dozens of beer-based businesses that call Southeastern North Carolina home.

“We want to let people beyond our city limits know exactly the type of beer culture we’re building here in the greater Wilmington region,” said Jeremy Tomlinson, president of CFCBA. “To date, there really hasn’t been a unified push focused on encouraging out-of-towners and day trippers to experience our craft community. This Craft on the Coast campaign will allow us to do just that.”

The CFCBA has been working with local firm Bon’s Eye Marketing to develop the name, logo, website, social media campaign and other marketing assets.

The initiative’s website is now live, and social media ads will soon targeting Raleigh, Charlotte, Richmond, Virginia, and Myrtle Beach, South Carolina. Future plans include an online store with merchandise supporting Craft on the Coast and local breweries. 

“Beer-based businesses have become an economic driver around here,” Tomlinson said. “At the same time, craft is a national movement strong enough to get enthusiasts hopping from city to city to try different tastes. Locally, we’ve got enough going on at this point that we can leverage the draw of both our beer innovation and coastal lifestyle.”

With the growing popularity of  CFCBA events such as the annual Cape Fear Craft Beer Week and Cape Fear Craft & Cuisine, the alliance believes it’s the perfect time to position the Port City as a prime destination for hops adventurists. 

“We’re looking to tap into beer tourism, which is a proven revenue generator in other places,” Tomlinson said. “Who wouldn’t want to come to our historic downtown or beach communities and throw back some one-of-a-kind beers. It’s an experience that’s uniquely ours.” 

Have a tip for Restaurant Roundup? Email us at: [email protected].

Ico insights

INSIGHTS

SPONSORS' CONTENT
Burrus rob headshot 300x300

All Patches are Equal; Some Patches are More Equal than Others

Robert Burrus - Cameron School of Business - UNC-Wilmington
Aaeaaqaaaaaaaaidaaaajdhiztrkodm0lte2yjetngrkmy1hotrmltawmdvlmwqyztmymw

Show Me the Money! Opportunities for Early Stage Investment

Diane Durance - UNCW Center for Innovation and Entrepreneurship
Mike stonestreet 300x300

What’s in Your Board Member Toolbox?

Mike Stonestreet - CAMS (Community Association Management Services)

Trending News

Embattled Country Club Aims To Continue Operating After Bankruptcy Filing

Johanna Cano - Sep 20, 2019

Banking On History

Jenny Callison - Sep 20, 2019

'Great Spaces' From The Hipp

Cece Nunn - Sep 20, 2019

Bank Execs Discuss Doing Business Among National, Global Challenges

Christina Haley O'Neal - Sep 20, 2019

Museum Bounces Back After Flo Repairs

Sherri Crawford - Sep 20, 2019

In The Current Issue

One Chef, 3 Restaurants At Roudabush

Farm-to-table expert and San Francisco transplant Erin Wiley is the executive chef at not one but three of downtown Wilmington’s most freque...


Downtown Apartment Units On The Rise

Developers and city officials say the demand exists for the supply that’s coming to the Port City’s popular downtown area....


Museum Bounces Back After Flo Repairs

The Cape Fear Museum of History and Science is fully functional once again, nearly a year after sustaining damages from Hurricane Florence....

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

August 26, 2019 Power Breakfast: A Healthy Sale?
WILMA's Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`