The Cape Fear Craft Beer Alliance (CFCBA) has launched a campaign to promote the area’s growing brewing scene beyond the Cape Fear region.
Craft on the Coast is an initiative that will promote the dozens of beer-based businesses that call Southeastern North Carolina home.
“We want to let people beyond our city limits know exactly the type of beer culture we’re building here in the greater Wilmington region,” said Jeremy Tomlinson, president of CFCBA. “To date, there really hasn’t been a unified push focused on encouraging out-of-towners and day trippers to experience our craft community. This Craft on the Coast campaign will allow us to do just that.”
The CFCBA has been working with local firm Bon’s Eye Marketing to develop the name, logo, website, social media campaign and other marketing assets.
The initiative’s website is now live, and social media ads will soon targeting Raleigh, Charlotte, Richmond, Virginia, and Myrtle Beach, South Carolina. Future plans include an online store with merchandise supporting Craft on the Coast and local breweries.
“Beer-based businesses have become an economic driver around here,” Tomlinson said. “At the same time, craft is a national movement strong enough to get enthusiasts hopping from city to city to try different tastes. Locally, we’ve got enough going on at this point that we can leverage the draw of both our beer innovation and coastal lifestyle.”
With the growing popularity of CFCBA events such as the annual Cape Fear Craft Beer Week and Cape Fear Craft & Cuisine, the alliance believes it’s the perfect time to position the Port City as a prime destination for hops adventurists.
“We’re looking to tap into beer tourism, which is a proven revenue generator in other places,” Tomlinson said. “Who wouldn’t want to come to our historic downtown or beach communities and throw back some one-of-a-kind beers. It’s an experience that’s uniquely ours.”
Have a tip for Restaurant Roundup? Email us at: [email protected].
Conservation Group Signs $8M Deal To Buy The Point On Topsail Island
Audrey Elsberry
-
Mar 26, 2024
|
|
National Organization Bestows Top Award On Cape Fear Professional Women In Building
Staff Reports
-
Mar 26, 2024
|
|
Engineering Firm Hires Four Employees
Staff Reports
-
Mar 26, 2024
|
|
N.C. Ports Officials React To Baltimore Bridge Collapse
Audrey Elsberry
-
Mar 26, 2024
|
|
NCino's Fourth-quarter Earnings Signal Rebound From Liquidity Crisis
Audrey Elsberry
-
Mar 27, 2024
|
Pender County Manager David Andrews is slated to retire this summer after 33 years in local government....
The N.C. Blueberry Festival, founded in 2003, is one of several events in Pender County that have drawn more attention over the years....
Pender County Realtors recently shared updates about the coastal market at an event hosted by the Wilmington-Cape Fear Home Builders Associa...
The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.