Print
Restaurants

Rollz Lounge Heads To New Location

By Jessica Maurer, posted May 8, 2019
Rollz Lounge is expected to open soon at 1016 S. College Road in Wilmington. (Photo courtesy of Rollz)
A new chapter is about to begin for Rollz Lounge, Egg-Rollz Without Limits, formerly located downtown and then at Independence Mall.
 
Chef and owner William Allred was forced to leave his downtown location at 110 S. Front St. after just three months because of damages from Hurricane Florence.
 
“There was an incredible amount of work that was needed to bring the building back up to code, and as a tenant, I wasn’t willing to put that kind of money into it,” Allred said.
 
Shortly thereafter Allred reopened Rollz in the food court at Independence Mall, where he operated until his six-month lease expired.
 
Now he is putting the finishing touches on 1016 S. College Road, a building that some might say is cursed because of the high turnover its experienced over the past several years.
 
“I think the reason so many people have failed here is that they rushed to open and didn’t take the time to make the necessary repairs and have a strong staff in place,” Allred said.
 
Allred said he has installed new kitchen equipment and new wiring to support multiple televisions and a new sound system. He has built a new bar, which will serve beer and liquor, and is hoping to create a casual lounge atmosphere with nightly drink specials.
 
The focus of the menu will still be sweet and savory egg rolls, with the addition of burgers and fresh-cut fries.
 
“We’ll also still carry our chicken salad and banana pudding, as well as some of the other staples that our customers like,” Allred said.
 
The Johnson and Whales grad said he’s planning to attract both families and the college crowd with events such as corn hole tournaments, game nights, and a weekly bike night. 
 
Allred is hopeful that Rollz Lounge will be ready to open in about three weeks, pending final repairs and inspections.
 
Hours will be Sunday through Thursday from 11 a.m. to 12 a.m. and Friday and Saturday from 11 a.m. to 3 a.m., with the full menu available until closing.
 
Have a tip for Restaurant Roundup? Email [email protected].
Ico insights

INSIGHTS

SPONSORS' CONTENT
Headshot2

The Importance of Establishing a Support System for your Educational Journey

Dani Somers - North Carolina Wesleyan
Fredheadshot 5119113348

5 Ways to Ensure Long-Lasting, Quality Window Treatments

Fred Kumpel - Strickland's Home
Alyce 4 april242017

ABLE Act Creates Tax-Sheltered Option to Provide for Disabled Family Member

Alyce Phillips - Old North State Trust LLC

Trending News

For $4.4M, Investors Buy S. College Road Center, Plan Improvements

Cece Nunn - May 17, 2019

Four Wilmington-area Companies Make Inc.'s Best Workplace List

Johanna Cano - May 16, 2019

Downtown Hotel Owners Propose New Building With 45 More Rooms, Retail Space

Cece Nunn - May 16, 2019

WAHA Kicks Off Membership Drive

Sherri Crawford - May 17, 2019

New UNCW Center Looks At Future Of Selling

Jenny Callison - May 17, 2019

In The Current Issue

Info Junkie: Jim R. Roberts

Info Junkie Jim R. Roberts, Founder of Network for Entrepreneurs in Wilmington (NEW) and Wilmington Angels for Local Entrepreneurs (WALE), o...


WAHA Kicks Off Membership Drive

The Wilmington Area Hospitality Association (WAHA) kicked off its annual membership drive May 15 at an event at the Embassy Suites by Hilton...


MADE: Churning Out Profits

All the company’s handcrafted sandwiches are made in Wilmington, starting with homemade cookies and small-batch ice cream....

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`
Transporting the Future - Power Breakfast 3.12.2019
Health Care Heroes 2018