Wilmington-based Coldwell Banker Sea Coast Advantage has grown again after a merger with Coldwell Banker Coastal Rivers Realty, according to a news release.

The new alliance will extend the geographic reach of Coldwell Banker Sea Coast Advantage (CBSCA) in eastern North Carolina northward to Washington and the surrounding areas, the release stated. 

Company leaders said in the release that the move is part of the firm's business model, "which ensures buyers and sellers experience the ultimate in local knowledge and customer service, along with the backing and support of a brand that is respected worldwide."

Gerri McKinley, broker and co-owner of Coldwell Banker Coastal Rivers Realty with Maria Wilson, said in the release, “A few of the resulting synergies include a vast referral network, advanced technology to streamline transactions and an elevated market presence in Eastern North Carolina.”

Tim Milam, CEO of Sea Coast, said Coastal Rivers is a successful firm with a great reputation.

“We look forward to building on that success,” Milam said in the release. “By joining forces, we can offer a comprehensive suite of resources and tools for the agents and the clients they serve.  We consistently look for opportunities to add quality agents to our organization and this merger does just that.”

CBSCA has experienced exponential growth in recent years, the release stated. “Part of the reason for that is our phenomenal support staff, which serves our more than 800 agents, and our leadership team that continually focuses on adapting and refining our services to meet the needs of our agents, so that they can provide clients with the most positive experience,” said Denise Kinney, president of CBSCA, in the release.

Founded in 1988, Coldwell Banker Sea Coast Advantage also has an ownership interest in Coldwell Banker Advantage, which serves major markets including Raleigh and the Triangle, Fayetteville, Southern Pines, Greensboro, Winston-Salem and the Triad, the release stated.