From new tenants to updated signs, Landfall Shopping Center is seeing changes.

The shopping center near the intersection of Military Cutoff and Eastwood roads was acquired in 2022 for more than $30 million by an investor partnership of Cameron Management, Trask Land Co., SHP Acquisitions and Charlotte-based Collett Capital.

That acquisition marked the “beginning of a new era for the 133,264-square-foot center, strategically situated less than a mile from Wrightsville Beach,” according to a recent statement from the shopping center’s owners.

The owners have outlined four strategic goals “aimed at enhancing the shopping experience and maximizing the center’s potential,” according to the statement.

That includes lowering the center’s vacancy, implementing initiatives to boost the property’s overall performance, investing in long-term improvements to enhance its value and appeal, and strengthening the tenant caliber through a mix of tenants that align with community needs and preferences, the owners wrote in an email to the Business Journal.

The shopping center at 1319 Military Cutoff Road is home to more than 30 tenants, ranging from retail and dining to specialty services. Built in the 1980s, decades before Mayfaire Town Center's first store began welcoming shoppers, Landfall Center sits on about 17 acres.

Anchor tenants include Food Lion and Haverty’s Furniture, among others, along with smaller tenants like Allstate, Big Thai, Carolina Electric Bikes, Edible Arrangements, The Traveler Store, Unleashed Pet Store, Wine & Design and more.

Since the 2022 acquisition, Cameron Management, Trask Land Co. and Collett Capital have spearheaded leasing efforts.

In recent months, the shopping center gained six new tenants, including Animal Eye Care Associates, Cheese Smith, Gameday Men’s Health, Stretch Zone, Wild Birds Unlimited and Fun Bowl Poke. According to the owners, there is one 1,200-square-foot space that’s unoccupied in the shopping center.

Cameron Management and Collett Capital are investing in the shopping center’s marketing and property improvement, aiming to boost its appeal. That includes a new website along with professionally managed social media accounts.

According to the owners, on-site improvements include painting touch-ups and awning replacements along with updates to the center’s monument signs along with roof repairs last year. They are also investing in landscaping upgrades, sidewalk grinding and safety painting and upgrades to the property’s lift station and stormwater systems.