Print
More News

MADE Winners: Working To Transform The Landscape

By Beth A. Klahre, posted Sep 20, 2024
Web Cowden, COO of Mirimichi Green Express LLC, says the company is set to launch a new product. (Photo c/o Mirimichi Green Express)

Mirimichi Green Express LLC

mirimichigreen.com
Year founded: 2013
No. of employees: 25
Top local officials: Russ Britton, founder; Web Cowden, COOs


Wilmington-based Mirimichi Green Express LLC develops and manufactures biochar-based soil amendments, liquid bio-stimulants, organic herbicides, pesticides and other advanced products tailored for professional landscapes.

The company primarily serves professional markets, including landscape contractors, golf courses, NFL and MLB practice facilities, soccer complexes and municipal sports fields.

“We’re in growth mode now, focusing on expanding our distribution networks and entering untapped geographic markets,” said COO Web Cowden, emphasizing the company’s ambition to broaden its domestic and international reach.

Mirimichi Green has maintained an annual growth of 18% to 30% over the past eight years.

The company is set to launch a new product this fall, CarbonizPN-G, specifically designed to make the company’s core technology more accessible.

“CarbonizPN is our flagship soil amendment, combining Carbon Plus Nutrients,” Cowden said. “The new granular, spreadable version is ideal for maintenance applications, providing the same benefits that professionals have come to rely on but now accessible for ongoing landscape care to anyone with a simple rotary spreader.”

Mirimichi Green is in Canada, Mexico and Southeast Asia, and it has distributors servicing key markets such as Singapore, Hong Kong and Malaysia.

“We’re actively exploring opportunities in Europe, aiming to extend our footprint into new international markets while also penetrating areas within the U.S. that our current distributors don’t cover,” Cowden said.

Mirimichi Green also anticipates substantial growth in new construction. “We aim to be recognized as the leader in soil health and plant nutrition across both new construction and maintenance markets,” Cowden said. “Whether it’s building new golf courses, sports fields or residential developments, we’re committed to providing long-term maintenance solutions that ensure these landscapes thrive.”

Mirimichi Green’s commitment to sustainability is evident in its product development and manufacturing processes. The company leverages North Carolina’s swine industry by using hog solids as the foundation for its premium compost and cotton waste from ginning processes, reducing landfill waste.

“We operate a zero-waste facility in Castle Hayne,” Cowden said. “Our mission has always been to provide sustainable solutions that improve soil health, with a strong focus on micronutrients and microbiology. This sets us apart from others in the industry.”

Cowden said, “We’ve built something truly unique at Mirimichi Green, and as our products continue to gain traction, we’re excited to see the ball finally rolling downhill. It’s an excellent time to be at the forefront of this industry.”
 
Ico insights

INSIGHTS

SPONSORS' CONTENT
Jenniferadams

Coming Soon: Wilmington's Newest Wastewater Treatment Plant

Jennifer Adams - Cape Fear Public Utility Authority
Untitleddesign7

Governing with Confidence: Essential Guidelines for HOA Board Members

Dave Orr - Community Association Management Services
Gretchen roberts 2021

From Contracts to Offshoring: 7 Powerful Gross Margin Growth Levers

Gretchen Roberts - Red Bike Advisors

In The Current Issue

Manufacturer Eyes Costs, Growth

Brian Vrablic, president of Rulmeca, said he and other company officials are starting 2025 looking at near- and long-term factors that will...


Retail Staples Recount Resiliency

Downtown Wilmington's central business district (CBD) continues to evolve, with new and longtime retailers making up a big portion of its fa...


A Shiny 2025 For Luxe Sales?

“In 2025, we anticipate continued growth in both the number of luxury homes sold and their pricing, driven by sustained demand from high-ne...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season