Print
More News

'A New Earth Project' Seeks To Eliminate Plastic Pollution

By Staff Reports, posted Apr 22, 2022
With a docuseries and product catalog, Atlantic Packaging officially launches A New Earth Project with the goal of addresing platic pollution. (Photo courtesy of A New Earth Project)
In celebration of Earth Day, Wilmington-based Atlantic Packaging has officially launched A New Earth Project, an initiative that seeks to eliminate plastic pollution from oceans, lakes and rivers through sustainable packaging.

The launch of the project includes the release of the new documentary series Journey to a New Earth and the introduction of a catalog of recyclable mailers.

Atlantic Packaging has been implementing practices to be more sustainable under the leadership of its President Wes Carter.

During his world travels and surfing, Carter saw the world increasingly get polluted with plastic waste. This prompted him to start conversations with other surfers and the supply chain industry that Atlantic Packaging is a part of.

“After hearing well-known surfers share their personal stories of how they’ve observed the rise in plastic pollution in the oceans, there was a big moment when I realized a lot of the plastic waste was coming from packaging, a supply chain that I'm part of,” Carter said in a press release. “This was the catalyst for A New Earth Project and is at the heart of this strategic collaboration. Atlantic Packaging has a seat at the table with the largest consumer product companies in the world. We are in a unique position of having both the ability, and what I believe is the responsibility, to drive the changes that must occur.”

The initiative includes a coalition of outdoor enthusiasts, industry-leading brands and packaging suppliers involved in the effort to create, scale and advocate for sustainable packaging, according to the release.

The eight-episode series chronicles the challenges that global waters face, and the people, brands, and organizations who are collaborating to find solutions, the release stated. The show airs on FUEL TV at 5 p.m. and on Outside TV at 9 p.m. with new episodes each week. It will also be available on anewearthproject.com starting on Saturday.

Friday also marks the launch of the New Earth Approved catalog, which features a website with a collection of products that are 100% curbside recyclable, made from renewable resources and not harmful to wildlife and ecosystems.

These packaging materials are made by Atlantic Packaging.

In addition, A New Earth Project has teamed up with Quiksilver to present the 2022 U.S. Board Riders National Championship on Saturday in San Diego, California, airing on FUEL TV.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Untitleddesign7

Keep Calm and Summer On: A Pool Prep Guide for HOA Boards

Dave Orr - Community Association Management Services
Jasonpathfinder3

Unlocking the Full Potential of Your Executive Compensation Package

Jason Wheeler - Pathfinder Wealth Consulting
Gretchen roberts 2021

From Contracts to Offshoring: 7 Powerful Gross Margin Growth Levers

Gretchen Roberts - Red Bike Advisors

Trending News

Sheetz Opening Carolina Beach Road Location Next Week

Staff Reports - Apr 23, 2025

In Uncertain Economic Times, Live Oak Sees Continued Growth But Higher Expenses

Jenny Callison - Apr 24, 2025

In The Current Issue

Food Pantry’s Growth Highlights Need

Most organizations would be thrilled to log year-over-year double-digit growth in demand. But for The Lord’s Food Pantry in Shallotte, that...


Small Business Spotlight: A Matter Of Convenience

"There was a major void in healthy grab-n-go food that we were able to fill as well by bringing chef James Bain (formerly Epic Food Co.) abo...


Car Clubs Drive Community

An antique automobile is considered a car that is 25 years old or older; however, the oldest car in one local club is from 1915, and many me...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season