More News

MegaCorp Gains Airtime During The Masters Through Player Sponsorship

By Christina Haley O'Neal, posted Apr 12, 2021
MegaCorp Logistics has had a sponsorship with golf pro Brian Harman since 2018. (Photo courtesy of MegaCorp)
During the Masters Tournament, pro golfer Brian Harman over the weekend donned a hat with the logo of Wilmington-headquartered MegaCorp Logistics for viewers to see throughout the internationally televised rounds.

The gear, worn by Harman at all of his tournaments, is part of a sponsorship the local logistics firm has held with the PGA Tour player since 2018, Katie Braskett, MegaCorp's director of marketing, said Monday.

Harman spent time on the leaderboard heading into the weekend in Augusta, tying for second behind eventual winner Hideki Matsuyama. He ended up tied for 12th after the final round Sunday, which draws millions of viewers. Harman -- and his MegaCorp hat -- head next to the RBC Heritage this week in Hilton Head, South Carolina.

MegaCorp began a 12-month sponsorship contract with Harman in 2018 and has renewed its contract with him every year, with the most recent renewal in January, Braskett said.

The sponsorship came about after MegaCorp’s CEO Ryan Legg met Harman and Harman's agent during a local First Tee fundraising event in 2017, she said. 

Legg is also an avid golfer and fan of the sport and is involved in The First Tee of Greater Wilmington, Braskett said. 

The 2017 event was at Eagle Point Golf Club in Wilmington, where Harman won the Wells Fargo Championship just a few months earlier.

"They all hit it off and had a great time," Braskett said. "He is such a wonderful person; we are so happy we have the privilege to be represented on the PGA Tour by him."

For the sponsorship, the company is not able to share the exact amount, she said. Braskett said, however, that he does come to Wilmington twice a year to do events with MegaCorp. The company also gets tickets to each PGA Tour tournament Harman plays in.

Harman also wears his MegaCorp Logistics hat at all PGA Tour events, she said.

"It's good brand exposure for us, and it's a good talking and selling point when we're talking to potential employees and potential clients as well," Brassett said. "It kind of breaks that ice ... or starts a side conversation."

MegaCorp keeps a close watch on its Google analytics to see a correlation when Harman is on television, to track traffic to the company's website, Brassett said.

"We then take this a step further with retargeting campaigns to people who visited our website so have another chance to get to know us whether they needing us to ship their products (via full truckload, LTL, intermodal or air), or looking for a career," she said.

Harman's sponsorship is just one of several MegaCorp has with professionals in various sports, Braskett said.

The company also has other sponsorships with Chris Kanute of the National Professional Fishing League (bass fishing); Thomas Bass, a University of North Carolina Wilmington graduate and pro golfer on the Tour; and Kevin Rivenbark, a Galot Motorsports (drag racing) professional. 
Ico insights


Dave sweyer 300 x 300

Looking For Rental Investment Properties? Here’s Why Investing Out Of State Could Be Your Best Bet.

Dave Sweyer - Sweyer Property Management
Neilunderwood canapi headshot

Fueling The Leaders Of The Fintech Revolution

Neil Underwood - Canapi Ventures
Girardnewkirk headshot 2182174430

Entrepreneurship Drives Social Elevation

Girard Newkirk - Genesis Block

Trending News

NCino Sports Park? City To Consider Sponsorship Agreement

Cece Nunn - May 3, 2021

Biotech Startup Names New CEO

Johanna Cano - May 4, 2021

Fintech Company Forms Alliance With Money-transfer Network

Jenny Callison - May 3, 2021

Driftwood Apartments Under Contract With Cape Fear Collective

Staff Reports - May 4, 2021

Bites And Sips At Catawba Brewing In Wilmington

Jessica Maurer - May 5, 2021

In The Current Issue

Lewis Farms Continues The Berry Business

As many farmers in Southeastern North Carolina turned to tobacco, one local family remained true to its truck-farming roots....

Brunswick Trail Seeks To Preserve History

A proposed trail to commemorate the legacy of the Gullah Geechee people in Brunswick County is part of a larger effort to bring more cultura...

Pleasure Island Chamber Shaking Things Up

The Pleasure Island chamber recently announced changes to the organization....

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100