Print
More News

TRU Colors Purchases Century Mills Property For $950K

By Christina Haley O'Neal, posted Oct 8, 2019
TRU Colors plans to build a 24,000-square-foot brewery at the former Century Mills building. (Rendering courtesy of TRU Colors)
TRU Colors has purchased the former Century Mills property and is moving forward with plans for its headquarters building, which is set to include a brewery, restaurant and office space.

TRU Colors closed Monday on the former manufacturing building at 715 Greenfield St., which is situated on a 3-acre block bordered by Greenfield, Martin, South Seventh and South Eighth streets. The company purchased the property for $950,000, said Tom Voutsos, president of TRU Colors.

TRU Colors, a local for-profit group that employs Wilmington gang members, announced it had the building under contract this summer.

The company has been eyeing brick-and-mortar spaces in the Wilmington area for the business. The firm, however, passed on submitting an application during a request for proposals earlier this year for the former Wave Transit facility owned by the city of Wilmington. It also worked out a termination of its lease last year on space in the Dutch Square Industrial Park.

The brewery, which is planned at 24,000 square feet, will take up the majority of the roughly 55,000-square-foot building, Voutsos said. The rest of the space will include office and amenities for its employees, as well as a restaurant.

The first phase of TRU Colors' construction project will be to build its offices and brewery space, Voutsos said. Pending necessary permit approvals for construction, he said, plans are to have the brewery finished by May, and the first beer ready in July.

Construction for the first phase will later include classroom space, a daycare, gym, recording studio and reception area, some of which will be used for TRU Colors’ programming and social mission, he said.

The project's second phase would include building a 6,000-square-foot restaurant, he said.

TRU Colors CEO George Taylor first announced in 2017 the concept of hiring gang members as a way to combat gang-related violence in Wilmington. Taylor was traveling and unavailable for comment Tuesday.

More details about the company's future plans are slated to come in the coming months, Voutsos said. TRU Colors has worked out of Untappd's offices at 21 S. Front St. since forming.

The former Century Mills space was an attractive property for the company being that it was close to the communities that TRU Colors aims to support through its social mission efforts, Voutsos said.

“Its proximity to some of the public housing communities like Houston Moore was definitely a plus to us … And we really want to be part of the fabric of the community that we are going to work in because at the end of the day our social mission is based on decreasing violence in these communities. So being close to these communities is really important to us,” Voutsos said.

TRU Colors has hired Monteith Construction Corp. as its contractor and is working with LS3P Associates Ltd., as its architect. First Key, a Canadian-based brewery industry consulting firm, has been hired for work on the brewery, Voutsos said.

“We are tremendously excited to see what is going to occur there," said Hill Rogers, broker-in-charge with Cameron Management who represented TRU Colors in the transaction. "And I think it's going to be a great kick-start to the future revitalization of that corridor on Greenfield Street."

The company currently has 15 full-time employees, 10 of whom are gang members, Voutsos said.

The company is also currently hiring to fill three positions for the firm, including a director for its recording studio and director of TRU Colors' community ambassador program.

“We’re looking at making three experienced hires right now,” Voutsos said. “And we have been really fortunate in terms of the interest we have received. I believe we’ve had over 100 people reach out already from a variety of backgrounds, which is really exciting. And so right now we’re working through that interview process.”

Those positions are open to anyone regardless if they are affiliated with a gang or not, he said.

“We are definitely still hiring active gang members for all of our entry-level positions,” Voutsos said. “Anything that requires a little more leadership or expertise at this time, we just want to make sure that we have experienced people in those roles. And then eventually we fully expect that the different active gang members that we hire will grow into those leadership positions over time.”

Work is needed to be done on the property before TRU Colors can upfit the space. That work, which includes abatement and site cleanup, is slated to begin before the end of the month. The company also plans to begin submitting permits in October.

Much of last year was focused on refining the company's social mission, Voutsos said.

“This is really a testament to our employees ... and what they’ve been trying to accomplish here for quite some time,” he said. “Their efforts and their consistency and their desire to uplift their communities has resulted in the purchase of this property, and all the good things that TRU Colors is going to have coming its way over the next year.”
Ico insights

INSIGHTS

SPONSORS' CONTENT
Mcwhorter 0005

The Coastal Corridor is Helping Wilmington Startups With Connected Devices for Life Sciences Industry

Heather McWhorter - UNCW Center for Innovation and Entrepreneurship
Burrus rob headshot 300x300

Spreading Wings for Flight: 2nd Annual Trade Show Highlights the Ingenuity of UNCW Business Students

Robert Burrus - Cameron School of Business - UNC-Wilmington
Untitleddesign7

Mastering ARC Applications: Best Practices for HOA Board Members

Dave Orr - Community Association Management Services

Trending News

Passenger Rail Study Offers New Details About Proposed Wilmington To Raleigh Route

Emma Dill - Apr 22, 2024

Severe Weather Postpones Trump Rally In Wilmington

Emma Dill - Apr 20, 2024

Will NC Be CNBC's Three-time Top State For Business?

Audrey Elsberry - Apr 22, 2024

In The Current Issue

Bootstrapping A Remote Option

Michelle Penczak, who lives in Pender County, built her own solution with Squared Away, her company that now employs over 400 virtual assist...


With Coffee And Cocktails, Owners Mix It Up

Baristas are incorporating craft cocktail techniques into show-stopping coffee drinks, and bartenders are mixing espresso and coffee liqueur...


MADE: Makers Of Important Papers

W.R. Rayson is a family-owned manufacturer and converter of disposable paper products used in the dental, medical laboratory and beauty indu...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season