Print
Marketing/Media

ILM Begins Rebranding Efforts

By Christina Haley O'Neal, posted Jul 28, 2017
The Wilmington International Airport has released the look of its new logo, part of an overhaul of ILM's branding. (Logo courtesy of ILM.)
Frequent flyers may soon notice a new look to the Wilmington International Airport brand.

Airport officials recently released the look of its new logo, and with it, plans to refresh its website and other marketing materials over the course of 18 months, airport director Julie Wilsey said.

“As an organization, we decided to go through to develop a new logo and to develop new branding to reflect the unique attributes of ILM airport and our surrounding community,” Wilsey said about rebranding efforts. “We’re really looking for a brand that feels welcoming [and] relaxed, that is also efficient and will invoke a pleasant experience of flying."

July 1 marked the start of ILM’s regular strategic marketing process, Wilsey said. The airport is now going through new commercial development and a revamp of its website, which could be completed by the end of the year.

New logo rollsout will be incremental, starting in digital formats, Wilsey said. ILM's current logo was modified in the early 2000s, but the new logo is completely different for ILM, she added.

“Things need to be updated from time to time. Certainly, our community is changing. The needs of our passengers are changing, and we want to look and feel more welcoming,” Wilsey said.

Carol LeTellier, business development director for ILM, and Erin McNally, ILM’s marketing specialist, are leading the project for the airport. Wilsey said the airport has also contracted with Morvil Advertising + Design Group to help with the rebranding project.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Infinity 891835159

What is EMV and Am I Liable?

Kyle Thorpe - Infinity Payment Systems
Chheadshot

Overcoming the Opioid Overdose Crisis

Headshot2

Small Colleges Focus on Accessible Course Formats for Adult Students

Dani Somers - North Carolina Wesleyan

Trending News

VentureSouth Starting Wilmington Angel Investment Group

Johanna Cano - Apr 23, 2019

Local Boat Slip Marketplace Startup Wins NC IDEA MICRO Grant

Johanna Cano - Apr 24, 2019

Coastal Carolina Curling Club To Slide Into Own Facility

Johanna Cano - Apr 22, 2019

First New-Panamax Ship A Harbinger Of More Business For Port Of Wilmington

Jenny Callison - Apr 23, 2019

Analysts Expect Live Oak Bancshares To Report Lower Q1 Revenues

Jenny Callison - Apr 24, 2019

In The Current Issue

Harvesting Seafood Innovation

Can Wilmington become the home of seafood innovation in the United States? A two-day workshop April 23-24 at the University of North Carolin...


Building Up Health Care Innovation

When New Hanover Regional Medical Center launched its Innovation Center last year, it sought to foster and test creative ideas for improving...


Tackling A Lag In Housing Starts

Housing starts dropped last year in New Hanover County, due in part to Hurricane Florence, and challenges remain even as permits have recent...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`
Transporting the Future - Power Breakfast 3.12.2019
Health Care Heroes 2018