Print
Marketing/Media

ILM Begins Rebranding Efforts

By Christina Haley O'Neal, posted Jul 28, 2017
The Wilmington International Airport has released the look of its new logo, part of an overhaul of ILM's branding. (Logo courtesy of ILM.)
Frequent flyers may soon notice a new look to the Wilmington International Airport brand.

Airport officials recently released the look of its new logo, and with it, plans to refresh its website and other marketing materials over the course of 18 months, airport director Julie Wilsey said.

“As an organization, we decided to go through to develop a new logo and to develop new branding to reflect the unique attributes of ILM airport and our surrounding community,” Wilsey said about rebranding efforts. “We’re really looking for a brand that feels welcoming [and] relaxed, that is also efficient and will invoke a pleasant experience of flying."

July 1 marked the start of ILM’s regular strategic marketing process, Wilsey said. The airport is now going through new commercial development and a revamp of its website, which could be completed by the end of the year.

New logo rollsout will be incremental, starting in digital formats, Wilsey said. ILM's current logo was modified in the early 2000s, but the new logo is completely different for ILM, she added.

“Things need to be updated from time to time. Certainly, our community is changing. The needs of our passengers are changing, and we want to look and feel more welcoming,” Wilsey said.

Carol LeTellier, business development director for ILM, and Erin McNally, ILM’s marketing specialist, are leading the project for the airport. Wilsey said the airport has also contracted with Morvil Advertising + Design Group to help with the rebranding project.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Aarp suzanneheadshot 300x300

Home Sweet Home - Make It Safer

Dave sweyer 300 x 300

Long-Term Rentals vs. Vacation Rentals: Why Long-Term May Be The Best Choice For Investors

Dave Sweyer - Sweyer Property Management
Burrus rob headshot 300x300

Coronavirus Analytics

Robert Burrus - Cameron School of Business - UNC-Wilmington

Trending News

Pier 1 Closings Involve Prominent Wilmington Retail Spaces

Cece Nunn - May 26, 2020

Burney's Sweets & More Coming To Mayfaire

Jessica Maurer - May 27, 2020

Some Area Restaurants Stick To Carry-out

Jessica Maurer - May 27, 2020

Attractions Face Significant Revenue Losses

Christina Haley O'Neal - May 26, 2020

BIZTALK: Azalea Festival Plans Continue

Staff Reports - May 27, 2020

In The Current Issue

Info Junkie: Rhonda Bellamy

Rhonda Bellamy, executive director of the Arts Council of Wilmington/New Hanover County, shares her top tech and info picks....


Education Leader Forges Way Forward

Burns was tapped as interim superintendent of NHCS in February, following the resignation of Tim Markley. Burns assumed his new role in Marc...


Phases Aim To Aid Economy Safely

Included in our new lingo these days besides “social distanc­ing” (staying 6 feet apart) and COVID-19 (the novel coronavirus) are “phase one...

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WILMA Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`