Mirimichi Green Express LLC

mirimichigreen.com
Year founded: 2013
No. of employees: 25
Top local officials: Russ Britton, founder; Web Cowden, COOs

Wilmington-based Mirimichi Green Express LLC develops and manufactures biochar-based soil amendments, liquid bio-stimulants, organic herbicides, pesticides and other advanced products tailored for professional landscapes.

The company primarily serves professional markets, including landscape contractors, golf courses, NFL and MLB practice facilities, soccer complexes and municipal sports fields.

“We’re in growth mode now, focusing on expanding our distribution networks and entering untapped geographic markets,” said COO Web Cowden, emphasizing the company’s ambition to broaden its domestic and international reach.

Mirimichi Green has maintained an annual growth of 18% to 30% over the past eight years.

The company is set to launch a new product this fall, CarbonizPN-G, specifically designed to make the company’s core technology more accessible.

“CarbonizPN is our flagship soil amendment, combining Carbon Plus Nutrients,” Cowden said. “The new granular, spreadable version is ideal for maintenance applications, providing the same benefits that professionals have come to rely on but now accessible for ongoing landscape care to anyone with a simple rotary spreader.”

Mirimichi Green is in Canada, Mexico and Southeast Asia, and it has distributors servicing key markets such as Singapore, Hong Kong and Malaysia.

“We’re actively exploring opportunities in Europe, aiming to extend our footprint into new international markets while also penetrating areas within the U.S. that our current distributors don’t cover,” Cowden said.

Mirimichi Green also anticipates substantial growth in new construction. “We aim to be recognized as the leader in soil health and plant nutrition across both new construction and maintenance markets,” Cowden said. “Whether it’s building new golf courses, sports fields or residential developments, we’re committed to providing long-term maintenance solutions that ensure these landscapes thrive.”

Mirimichi Green’s commitment to sustainability is evident in its product development and manufacturing processes. The company leverages North Carolina’s swine industry by using hog solids as the foundation for its premium compost and cotton waste from ginning processes, reducing landfill waste.

“We operate a zero-waste facility in Castle Hayne,” Cowden said. “Our mission has always been to provide sustainable solutions that improve soil health, with a strong focus on micronutrients and microbiology. This sets us apart from others in the industry.”

Cowden said, “We’ve built something truly unique at Mirimichi Green, and as our products continue to gain traction, we’re excited to see the ball finally rolling downhill. It’s an excellent time to be at the forefront of this industry.”