Print
Restaurants

MADE: Spicing Up Local Markets

By Staff Reports, posted May 22, 2020
Photo c/o RAWsalsa

RAWsalsa

102 Old Eastwood Road, Wilmington 
 
No. of employees: 1
 
Year founded: 2017
 
Top local official: Rachel Ann Willoughby, owner
 
Company description: RAWsalsa is a local, independent maker and seller of smallbatch, fresh salsas.
 
Products made locally: The company makes its signature fresh tomato and fresh pineapple salsas and the occasional seasonal salsa varieties.
 
Product distribution: Tidal Creek Co-Op and area markets including Wilmington Farmers Market, Riverfront Farmers’ Market, Carolina Beach Farmers’ Market, Wrightsville Beach Farmers’ Market and the Poplar Grove Farmers’ Market
 
What made the company decide to make its goods locally?
Willoughby: “I couldn’t find really good salsa in stores, so I decided to make it myself. It was actually 17 years ago that I made my first batch. I gave a lot of it away and in doing so I developed a following.
 
“I started out at the Burgaw Incubator Kitchen and just moved into a commercial kitchen of my own in February. Having my own kitchen enables me to make smaller custom batches for people who prefer not to eat certain ingredients or those who prefer it milder or hotter. Having this kitchen also enables me to experiment with new recipes.”
 
What’s your target market?
Willoughby: “My target market are locals or visitors who want to enjoy salsa while they’re here. It is a refrigerated product so shipping is not advised.”
 
What’s planned next?
Willoughby: “Occasionally I will make seasonal versions of fresh salsa. For example, I’m currently developing a blueberry salsa. I’ve reached out to Altar Cross Farms and hope to source my blueberries from them.
 
In November I do a fresh cranberry salsa that is amazing on turkey. It’s also really great on chips. I am interested in developing a recipe for a fresh peach salsa in the future. I’m also in the process of trying to grow my own cilantro hydroponically. I’m just getting started with that. Wish me luck.”
Ico insights

INSIGHTS

SPONSORS' CONTENT
Burrus rob headshot 300x300

Entrepreneurship In A Pandemic: From CSB To Business Partners

Robert Burrus - Cameron School of Business - UNC-Wilmington
Tonyharrington wrar300x300

Wilmington Real Estate In 2020

Tony Harrington - Cape Fear REALTORS®
Dave sweyer 300 x 300

8 Signs It May Be Time To Call In The Professionals To Manage Your Investment Property

Dave Sweyer - Sweyer Property Management

Trending News

On Oleander Drive, Former Skating Rink Rolls Toward Next Use

Cece Nunn - Aug 7, 2020

Business Owners React To Extended State COVID-19 Restrictions

Christina Haley O'Neal - Aug 6, 2020

NHRMC Programs Receive Several Accolades

Staff Reports - Aug 7, 2020

NCino 'on Fire'

Jenny Callison - Aug 7, 2020

N.C. Ports Sees Traffic Increase At The Wilmington Port

Christina Haley O'Neal - Aug 7, 2020

In The Current Issue

Hospice Services Focuses On Pets

“These decisions require lengthy in-depth discussions with clients, something that’s often a challenge for busy veterinarians and their clie...


On A Roll Logging Lab Data

Jeremy Sikorski wanted to find a better way to log lab data, so he approached Daniel Summers, a software engineer, to see if he could standa...


Fostering A Startup Ecosystem

A study recently revealed that the startup ecosystem in Wilmington is growing, showing that the region’s entrepreneurs and support systems a...

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2020 Leadership Accelerator: Virtual Workshops for Real Leaders
2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`