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Apr 2, 2021

5 Key IT Areas You Must Address In Your Business’s 2021 Growth Strategy

Sponsored Content provided by Jeremy Tomlinson - Owner, Enfuse Technology Solutions

After – what we can all agree has been a difficult year – it’s likely that the last thing you want to think about is your IT for the rest of this year.
However, being the IT super-fans that we are, we at Enfuse Technology Solutions suggest that now is the best time to do this. While we can see a light at the end of the tunnel, this year is going to be another challenging one. So, what greater way to start than with a clear strategy for the months ahead?
A solid IT strategy is a critical part of your business growth plans. You can’t grow the business unless your technology serves and enhances what you want to do.
Of course, we’re biased. But a powerful IT strategy really is the foundation of moving your business forward. Especially when times are tough.
With the right strategy and implementation plan, your IT will be one of the greatest tools you have working for you
Perhaps you haven’t created an IT strategy before. Or maybe you have, but your business has outgrown your original plan.
Or it’s possible that good old 2020 has thrown yet another spanner in the works and your business direction has completely changed.
So, where do you start?
It sounds like a huge undertaking. But with the right advice and guidance, it’s a lot simpler than you’d think to create a personalized IT strategy.
Here, we’ve listed the 5 most important areas to include in yours.
Before we begin, it’s worth noting that your strategy should consider business goals for the:

  • Short-term (let’s say 6 to 24 months)
  • Long-term (3 to 5 years)

Enfuse always suggests that you focus on a strategy that has plenty of room for movement. Because as we’ve seen this year, things can change… and quickly.
You and your team must be adaptable to survive – no, to thrive – in these tougher times.
Here are the 5 areas that need to be addressed in your IT strategy:

1. Outline your business goals

As a successful business owner, it’s likely that you already have clear goals. After all, this is what drives you to keep pushing your business forward.
But it’s also important to consider how your IT infrastructure will accommodate them. Your IT strategy should support and complement your goals.
You’ll need to think about your sales pipeline and sales targets too. How can your infrastructure make achieving those goals realistic?
What about any future partnerships you plan on making? Will you make any acquisitions or mergers along the way? How will your infrastructure support this kind of growth?
You should also consider action plans for individual departments. Will some departments require additional IT tools or support? Will the whole business benefit from your plan, or will it need adapting for key people or departments? 
2. Identify your key people, and a timeline

You probably already know the key people within your business, but they may not be the same people you make responsible for delivering your IT strategy.
Will you have an internal department handling things, or does it make better financial sense for you to partner with an external company? Who will manage liaising with your IT partner? And who does your strategy apply to?
Consider these questions carefully and take some time to speak to key people in each department. Find out how they currently use the technology you have, how they feel it could be improved, and which elements are vital for them to fulfil their roles.
When are you looking to implement any changes you may need to make? If you need to make some dramatic changes, will it be a company-wide roll out? Or will you do things gradually to help with budget and troubleshooting? If the changes are smaller, when do you anticipate completing the update?
3. Review your current IT infrastructure

You really need to understand how well your current infrastructure is working, to see what improvements (if any) need to be made.
As mentioned above, speak to your key people in each department to find out how they’re currently utilizing their resources:
  • What improvements do they feel could be made?
  • What would make their job easier?
  • What is making things more difficult than they need to be?

It’s important that everyone understands that this step needs some critical thinking. The sky’s the limit. Your people should be telling you how they’d love things to work in a perfect world; if there were no limitations on what you’re able to do. That way, you can work to find solutions as close to perfect as possible.
Remember that each department will have a different take on this, because they will be using your technology differently, depending on their roles. The key is to find the sweet spot in keeping everyone productive, motivated, and happy.

4. Create your IT roadmap

This might sound like the hardest step but creating a roadmap for your new IT strategy is vital. If you’ve followed the above advice and planned properly, it shouldn’t be too complicated.
This is probably where you could do with some help from a strategic IT partner, such as Enfuse. You’ll need to think about your overall technological architecture, which includes hardware, software, and other tools your people will be relying upon.
Your IT partner should be able to make the appropriate recommendations to fit your requirements. And suggest tools that will all work with each other seamlessly.
Section your roadmap into departments, and the differing technologies that they will require. This will help to give you an overview of how everything will fit together when the time comes for implementation.

5. Define new metrics

While your new IT strategy should work to make your business life easier, it’s also of vital importance that it’s cost effective too.
Again, breaking it down into departments is critical. And we suggest creating new KPIs (Key Performance Indicators) to help you monitor exactly how performance is changing over time.
It’s worth remembering that there may be a short period of adjustment for your people. So, you may not immediately see the results you’re hoping for if you’ve made some dramatic changes. But it shouldn’t take long for you to notice longer-term improvement.
Creating and tracking a range of metrics will give you a fantastic insight into how well your new technology infrastructure is working for you. It will also allow you to be more proactive in identifying and solving minor issues as they arise. And importantly, before your team is impacted.
Your choice of trusted IT partner is critical to getting this right
This might all sound a little overwhelming if it’s not something you’ve done in your business before. However, hopefully you can see the many benefits of creating an IT strategy, as part of your overall growth strategy.
Bring in the experts if it still seems daunting, and you will see improvements to the way you do business.
If your current IT support company can’t act strategically, then it’s time to switch. Lots of businesses trust Enfuse as their strategic partner.
Give us a call at, 910-319-7905 so we can learn more about each other and assess whether it’s worth arranging a proper discovery meeting.
A UNCW alumnus and Army veteran, Jeremy has called Wilmington home since 1992. He started Enfuse Technology Solutions in 2011 to give small businesses a trusted IT partner to help navigate the quickly changing technology landscape. With almost 20 years of technical and management experience, Jeremy is passionate about helping people use technology. Experienced leading organizations through technological strategy and change, Jeremy loves helping businesses find out what they need from their IT systems to succeed.

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