Follow Gary Linkedin Twitter Facebook
Email Gary Email
Human Resources
Jul 15, 2014

Attracting and Retaining Top Talent – Treat Your Employees As Your Top Customers

Sponsored Content provided by Gary Greene - President, Greene Resources, Inc.

Part of the "Attracting and Retaining Top Talent" Series

Think for a minute about how much time, effort and money you spend on attracting and keeping your top clients. Think about the amount of energy expended on prospects in an effort to make them customers. Think about the systems and processes put in place to ensure that your customers continue to get attention even after the delivery of your product or service.   
 
Now, let’s turn to another customer base – your employees. How much energy are you spending to ensure their satisfaction? Did they have a fully furnished workspace upon their arrival? How many cards and letters have they received thanking them for their service? What have you discovered about what gets them up and going to work every day and how you can make their experiences with the company better?   
 
Today, successful companies require vision, flexibility, speed, innovation and a detailed understanding of their market to meet the needs of increasingly demanding clients – both internal and external. Perhaps the most demanding (or should I say deserving) client of all is the employee. The better we are at realizing this, the more successful we will become.
 
Want to attract and retain top talent? Start with these 10 principles:
 
1. See the big picture and help others do the same. Your company’s attractiveness to employees is defined by your ability to create a future and live a vision – not solve today’s problems.   
 
2. Get close to your customers – the employees.
Move your focus from the customer to the employee. If your total focus is on getting the customer’s work done then there is no time to think about building a company that could be a great place for someone to have a career.  Keep in mind that the way employees are treated is the way the employees will treat customers.
 
3. Be engaged. Managing is about getting involved. Being involved is a visual commitment to your employees. It is about coaching, teaching and inspiring others. You have to be fully engaged in the hearts and minds of your employees. They have to know that you care about them.   
 
4. Invest in your people. There is a popular quote that says, “I don’t care how much you know until I know how much you care.” Your job, no matter your position, is to help make other people successful. Recognize that it is not about you, but rather about making those around you better.
 
5. Be positive. Rather than dwelling on the negatives, attack problems with a can-do attitude. Have a contagious attitude that is worth catching.
 
6. Have fun. Don’t be so serious all the time … lighten up. In today’s work environment there are too many headaches to have to deal with a manager or coworker who is a headache.
 
7. Focus on continuous improvement. Ask why a lot. Get rid of things that get in the way and be willing to make a radical change. Give people permission to challenge assumptions and have fierce conversations. Then employees will become engaged to accomplish the vision.
 
8. Do it now. Employees want answers today. If an answer can’t be found today, at least let them know when it will be found and deliver on time.
 
9. Commit to honesty and integrity. Be authentic with your words and actions without compromise. Your ethics and values will always contribute more to success than your techniques and strategies.
 
10. Create brand recognition. Without brand recognition, employees and customers will have a hard time differentiating you from your competitor. What will make them want to work at your company instead of for your competitor? What makes your company unique and special?
 
In the end, the only true differentiator your company has is the relationship your employees have with your customers – and that relationship is defined by the level of relationship you have with your employees.
 
Gary Greene is President of Greene Resources, Inc., a recruiting solutions firm, with offices in Raleigh and Wilmington that helps companies locate and land great talent. Greene Resources’ flexible business model is tailored precisely to meet your short- and long-term objectives. Its InStep methodology ensures that you consistently locate high-quality people who are productive over an extended period of time. With positions ranging from entry to management level, Greene Resources offers contract, contract-to-hire, and direct hire services as well as larger managed services programs. Greene Resources’ phone number is 910-251-0505 and website is www.greeneresources.com. Gary can be reached via email at [email protected]

Gr gwbj 10x6125 final 6181430146
Ico insights

INSIGHTS

SPONSORS' CONTENT
Dave sweyer 300 x 300

Property Management Services And Housing Options For Military Service Members

Dave Sweyer - Sweyer Property Management
Lynnwhitecell hwconsulting headshot

Setting, Measuring, And Achieving Leadership Goals

Lynn Whitesell - Harris Whitesell Consulting
Drewsmith copiersplus headshot

Ditch The Fax Line - Gain The Benefits

Drew Smith - Copiers Plus

Trending News

More Than 5,000 Acres Sold To Timber Investors

Cece Nunn - Feb 20, 2020

New Townhomes Nearing Completion In Echo Farms

Cece Nunn - Feb 21, 2020

Canapi Ventures Makes Another Fintech Investment

Jenny Callison - Feb 20, 2020

Jumping January: Home Sales Off To Brisk Start

Cece Nunn - Feb 21, 2020

Family-style Feasts With The Cousins

Jessica Maurer - Feb 21, 2020

In The Current Issue

The Challenges Of B&Bs

Margi and Doug Erickson offer a laid-back atmosphere at the C.W. Worth House, a Victorian inn and bed and breakfast establishment in downtow...


Local 'star' Is Lodging Employee Of The Year

Local hospitality leader Kevin Cottet, general manager of Staybridge Suites Wilmington-Wrightsville at 5010 New Centre Drive, received state...


Taking Stock Of Townhome Appeal

Construction of and plans for townhomes and other attached housing types have been on the rise in the Wilmington area as land prices increas...

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WILMA Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`