Follow Gary Linkedin Twitter Facebook
Email Gary Email
Human Resources
Jul 15, 2014

Attracting and Retaining Top Talent – Treat Your Employees As Your Top Customers

Sponsored Content provided by Gary Greene - President, Greene Resources, Inc.

Part of the "Attracting and Retaining Top Talent" Series

Think for a minute about how much time, effort and money you spend on attracting and keeping your top clients. Think about the amount of energy expended on prospects in an effort to make them customers. Think about the systems and processes put in place to ensure that your customers continue to get attention even after the delivery of your product or service.   
 
Now, let’s turn to another customer base – your employees. How much energy are you spending to ensure their satisfaction? Did they have a fully furnished workspace upon their arrival? How many cards and letters have they received thanking them for their service? What have you discovered about what gets them up and going to work every day and how you can make their experiences with the company better?   
 
Today, successful companies require vision, flexibility, speed, innovation and a detailed understanding of their market to meet the needs of increasingly demanding clients – both internal and external. Perhaps the most demanding (or should I say deserving) client of all is the employee. The better we are at realizing this, the more successful we will become.
 
Want to attract and retain top talent? Start with these 10 principles:
 
1. See the big picture and help others do the same. Your company’s attractiveness to employees is defined by your ability to create a future and live a vision – not solve today’s problems.   
 
2. Get close to your customers – the employees.
Move your focus from the customer to the employee. If your total focus is on getting the customer’s work done then there is no time to think about building a company that could be a great place for someone to have a career.  Keep in mind that the way employees are treated is the way the employees will treat customers.
 
3. Be engaged. Managing is about getting involved. Being involved is a visual commitment to your employees. It is about coaching, teaching and inspiring others. You have to be fully engaged in the hearts and minds of your employees. They have to know that you care about them.   
 
4. Invest in your people. There is a popular quote that says, “I don’t care how much you know until I know how much you care.” Your job, no matter your position, is to help make other people successful. Recognize that it is not about you, but rather about making those around you better.
 
5. Be positive. Rather than dwelling on the negatives, attack problems with a can-do attitude. Have a contagious attitude that is worth catching.
 
6. Have fun. Don’t be so serious all the time … lighten up. In today’s work environment there are too many headaches to have to deal with a manager or coworker who is a headache.
 
7. Focus on continuous improvement. Ask why a lot. Get rid of things that get in the way and be willing to make a radical change. Give people permission to challenge assumptions and have fierce conversations. Then employees will become engaged to accomplish the vision.
 
8. Do it now. Employees want answers today. If an answer can’t be found today, at least let them know when it will be found and deliver on time.
 
9. Commit to honesty and integrity. Be authentic with your words and actions without compromise. Your ethics and values will always contribute more to success than your techniques and strategies.
 
10. Create brand recognition. Without brand recognition, employees and customers will have a hard time differentiating you from your competitor. What will make them want to work at your company instead of for your competitor? What makes your company unique and special?
 
In the end, the only true differentiator your company has is the relationship your employees have with your customers – and that relationship is defined by the level of relationship you have with your employees.
 
Gary Greene is President of Greene Resources, Inc., a recruiting solutions firm, with offices in Raleigh and Wilmington that helps companies locate and land great talent. Greene Resources’ flexible business model is tailored precisely to meet your short- and long-term objectives. Its InStep methodology ensures that you consistently locate high-quality people who are productive over an extended period of time. With positions ranging from entry to management level, Greene Resources offers contract, contract-to-hire, and direct hire services as well as larger managed services programs. Greene Resources’ phone number is 910-251-0505 and website is www.greeneresources.com. Gary can be reached via email at [email protected]

Gr gwbj 10x6125 final 6181430146
Ico insights

INSIGHTS

SPONSORS' CONTENT
Alyce 4 april242017

Women: Balancing the Challenges of Life and Investments

Alyce Phillips - Old North State Trust LLC
Geofflosee300x300 10221511305

Got Flood Insurance? Get That Proof of Loss Form in Quickly!

Geoffrey Losee - Rountree Losee LLP
Chris coudriet

Hurricane Florence: Six Months Later

Chris Coudriet - New Hanover County Government

Trending News

Mixed-use Project On Oleander Drive Moves Forward

Johanna Cano - Mar 21, 2019

Proposal Revamps Wrightsville Ave. Shopping Center, Adds Apartment Amenities

Cece Nunn - Mar 22, 2019

Friends School Of Wilmington To Break Ground On Building Project

Cece Nunn - Mar 22, 2019

Economic Development Event Aims To Help Local Businesses Go Global

Jenny Callison - Mar 22, 2019

Report Shows Mixed Results For Area Counties In Improving Health

Jenny Callison - Mar 22, 2019

In The Current Issue

6 Months After Florence

It’s been six months since Hurricane Florence made landfall in the Wilmington area, and John Pike and his family are still not living in the...


Museum Hosts Event With STEM Partner Focus

The March 21 event will celebrate STEM partnerships in the Wilmington area and feature hands-on Science Salon experiences, a specialty cockt...


Demand For Apartments Spreads

Leland is growing so fast, it needs more housing ASAP. In fact, some incentives were granted recently to a developer planning to build more...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Transporting the Future - Power Breakfast 3.12.2019
Health Care Heroes 2018
2018 WilmingtonBiz Expo - Keynote Lunch with Eric Dinenberg, Rouse Properties