What is an employer brand? An employer’s brand is the way you share your entire employee experience internally and externally. This includes your reputation as a whole and relates to your employment value proposition (EVP). If you want to learn more about EVP, check out Lisa Leath’s article “Effort is Attractive: Get the Talent”.
What is the purpose of employer branding? Recruitment and retention. Employer branding allows potential employees to get a close-up view of your company.
In this “War on Talent” market, having a good reputation and a presence of some kind online is crucial. Think about it this way, you are looking for a restaurant for dinner. While doing a little research to find the best restaurant in Carolina Beach, you end up reading the reviews that turn into watching their Instagram to see what the dishes look like. Then after scrolling through hundreds of delicious-looking tiles, you feel confident you will be satisfied with that pick! Or is that just me?
I can assure you that potential new hires are doing that same research with your company. Not to mention, the growing numbers of Millennials and Gen Z in the workplace that grew up researching on digital platforms. They want to know from others: “Am I going to be happy here?” “What are the values of this company?” “Are they a stable company?” “Do they pay well?” From a survey performed this year, 86% of job seekers on Glassdoor read employer reviews and ratings before applying.
Boost your employer's brand with these five tips:
Johanna F. Still - Aug 12, 2022
Cece Nunn - Aug 12, 2022
Jenny Callison - Aug 12, 2022
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