Heather McWhorter

Regional Center Director, UNCW SBTDC and Director, SBTDC Business Launch Initiative
 
McWhorter uses technology to increase efficiency and effectiveness, help businesses make good decisions and communicating and interacting with others.
 
Newspapers and magazines she reads include the Greater Wilmington Business Journal, Entrepreneur Magazine, Fortune Magazine and National Geographic.
 
Favorite websites McWhorter regularly checks include IBIS World Industry, for research, trends and financial ratios; ProfitCents, which helps businesses improve financial performance; and Canvanizer, for developing an idea into a business model
 
One favorite book is “Who owns the Ice House? Eight Life Lessons from an Unlikely Entrepreneur” by Gary Schoeniger and Clifton Taulbert.“Love the research that was done to put together this entrepreneurial mindset book,” she said. “Anyone considering opening a business should start by reading this book.”
 
Some of her favorite apps include 2Do app for tracking and balancing tasks related to work, volunteering, family and self-improvement and 1 Million Cups app for learning about businesses presenting each week. LinkedIn is a must-have for entrepreneurs, she said. “To be relevant, entrepreneurs and business owners must establish a LinkedIn profile.”
 
Find Heather McWhorter on LinkedIn here and on Twitter here.